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commercetools Unveils Revolutionary Commerce MCP and AI Hub

At the recent Elevate - The Global Commerce Summit™, commercetools, a leading enterprise commerce platform, introduced two innovative products designed to integrate AI into enterprise commerce environments: the Commerce MCP and the AI Hub. These developments aim to enable businesses to utilize AI effectively without the need for major new investments or replatforming.

Key Innovations in Enterprise Commerce

The Commerce MCP transforms traditional commerce environments into agent-ready ecosystems. This framework enhances the accessibility of backend services, allowing AI agents to operate seamlessly and efficiently. With this solution, enterprises can enhance customer experiences by implementing intelligent automation.

Overcoming AI Integration Challenges

During the summit, commercetools' founder Dirk Hoerig and Chief Product Officer Shiri Mosenzon Erez discussed the common challenges faced by enterprises as they adopt AI technologies. Many current enterprise systems lack the structure that facilitates the reliable interpretation and action by AI agents. To combat this, the Commerce MCP and AI Hub aim to simplify AI adoption and improve shopping experiences.

The Benefits of Commerce MCP

By building on the Model Context Protocol (MCP), the Commerce MCP provides enterprises with a means to access essential functionalities of commercetools including products, carts, pricing, promotions, and orders. This agentic model is designed to be dynamic and stateless, geared towards modern composable commerce infrastructures. Moreover, it supports integrations with leading agent development frameworks like OpenAI's Agent SDK and Langchain, ensuring a smooth transition for businesses embracing this technology.

Use Cases in Development

Currently, commercetools is developing several use cases for the MCPP, which includes personalized product recommendations, checkout orchestration, and customer service enhancements powered by real-time data. For example, integrating AI can facilitate faster product discovery and streamline customer service interactions, providing immediate answers based on current data sets.

The Power of the AI Hub

The AI Hub further empowers enterprises by making AI capabilities accessible across various channels. With easy integrations to leading AI platforms, brands can quickly implement agent-driven experiences without the complexities associated with system overhauls. This ensures a more fluid and efficient transaction process, where customers can make purchases with fewer steps.

Hoerig stated, "The AI Hub enables brands to embed their buy buttons into conversational shopping agents, allowing for quicker checkouts without unnecessary navigation. This creates a more personal and efficient shopping journey."

Early Access and Future Availability

Several select customers and partners are already benefiting from the Commerce MCP and AI Hub, which have been designed to minimize development overhead and reduce time to market. Currently in early access, broader availability is anticipated by the latter half of 2025.

About commercetools

As a leader in the enterprise commerce sector, commercetools continues to shape the future of digital commerce. The platform's composable and cloud-native technology offers the flexibility required to create tailored and scalable commerce experiences that adapt to rapidly evolving consumer demands across various channels, from brick-and-mortar stores to social media and IoT devices.

In conclusion, the launch of the Commerce MCP and AI Hub marks a significant advancement in enterprise commerce solutions, making AI a practical and actionable component for businesses looking to enhance customer engagement and operational efficiency without the burdens of complex system changes.

To learn more about these innovations, visit commercetools.