Kasasa and Avannis Join Forces to Boost Community Financial Institutions' Growth

Kasasa and Avannis Partner for Enhanced CFI Growth

On March 6, 2025, Kasasa, a distinguished provider of financial technology and marketing solutions, publicly revealed their strategic partnership with Avannis, a firm specializing in customer experience programs for financial institutions. This collaboration was formalized during the ICBA LIVE 2025 conference, which stands as the largest annual gathering for community banking in the United States.

This partnership marks a significant step in the pursuit of competitive advantage for community financial institutions (CFIs). Avannis brings essential customer and employee feedback insights into the equation, while Kasasa contributes its innovative retail banking products. The synergy of both companies aims to enhance product offerings and marketing strategies effectively, particularly in the ever-evolving financial landscape.

Kasasa’s CEO, Gabe Krajicek, expressed that the collaboration is rooted in a mutual commitment to empower community banks with significant insights that foster genuine growth. He stated, "At Kasasa, we are committed to helping community financial institutions stay competitive by delivering products and insights that drive real growth." The new partnership with Avannis is projected to deepen this commitment by providing clients with enriching customer experience data. This, in turn, assists CFIs in understanding their account holders better, optimizing their offerings, and ultimately strengthening their community relations.

The CEO of Avannis, Deren Koldewyn, echoed this sentiment, emphasizing the critical role of aligning financial strategies with customer sentiments. With over two decades dedicated to the success of CFIs, both companies aim to position their clients favorably in a competitive market. The approach reflects a dedication to enhance customer loyalty, aiding them in tailoring services that resonate with today's consumers. Koldewyn noted, "In today's market, aligning strategy to customer sentiment is critical for community financial institutions to thrive."

The unveiling of this collaboration is particularly pertinent as the financial sector continues to grapple with fast-paced changes and added pressure from larger banking entities. By leveraging the insights from Avannis alongside Kasasa's suite of banking products, community banks can drive customer engagement effectively, holding onto market share in an increasing battle for consumers' attention and loyalty.

In addition to this announcement, both Kasasa and Avannis will be present at the ICBA LIVE 2025 convention, which will be held at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee, from March 11 to 14, 2025. Attendees eager to explore more about this exciting partnership are encouraged to visit booths 501 and 505 at the event.

For those unfamiliar, Kasasa has established itself as a major player in the financial technology field since its inception in 2003. With a focus on community banks and credit unions, the company supports over 2.7 million consumer accounts across more than 3,000 branches nationwide. Their services have resulted in nearly $3 billion returned in rewards to account holders, underscoring their impact on the banking sector.

Likewise, Avannis positions itself as a crucial ally for financial services, utilizing customer-centric metrics to develop key performance indicators that help CFIs maintain their competitive edge. They strive to help these institutions "listen everywhere," tailoring their strategies to reflect the unique value propositions of their clients.

The collaboration between Kasasa and Avannis is more than just a partnership; it represents a significant step toward ensuring that community financial institutions can thrive amidst increasing competition and consumer expectations. With a shared vision for success and a commitment to delivering top-tier services, this collaboration positions both organizations as integral players in the future growth trajectory of community banking.