#USA #New Jersey #AI Analytics #Beauty Industry #VUSSENS

VUSSENS Establishes Its U.S. Headquarters in New Jersey

VUSSENS Inc., a cutting-edge company specializing in AI-driven data analytics for the beauty sector, has officially established its North American headquarters in Fort Lee, New Jersey. This move is pivotal as the company aims to solidify its presence in the world's largest beauty market and enhance its growth among beauty brands, manufacturers, and retailers internationally.

The strategic choice for New Jersey was influenced by its proximity to New York City, a major global business hub and consumer goods distribution center. With robust infrastructure and excellent connectivity, New Jersey provides an ideal base for VUSSENS to expand its market influence. The company is looking forward to leveraging its local partner network, including collaborations with the Stern School of Business at New York University and the Global AI Frontier Lab located in the city.

Alongside the establishment of its headquarters, VUSSENS has launched an AI platform tailored for beauty data analytics. This powerful platform employs advanced ontology technology to merge and analyze data across various channels, including social media and e-commerce platforms within the U.S. market. Notably, it is enhanced by a language model trained on over 800 billion tokens and a multimodal AI engine capable of concurrently analyzing video, audio, and subtitles from short content on platforms like YouTube and TikTok.

By utilizing these innovative technologies, VUSSENS is able to deliver highly detailed analyses regarding target demographics and personas based on factors such as ethnicity, age, skin type, and consumer values. Unlike traditional methods that merely track keyword frequency, this platform systematically maps complex interrelations among trends, salesfigures, ingredient efficacy, and consumer reactions towards specific products. Thus, VUSSENS empowers businesses with concrete, actionable market insights.

The VUSSENS platform comprises four integrated core solutions: Marketing, Trend, Product, and Category. Each solution is designed to assist businesses in making informed commercial and strategic decisions:

• - Marketing Solution: Tracks the complete trajectory from product seeding and content engagement to consumer feedback and signals indicative of purchase conversions.
• - Trend Solution: Analyzes real-time consumer reactions to a wide array of factors, including ingredients, product performance, formulations, colors, and internet memes.
• - Product Solution: Supports targeted strategy development through AI-driven SWOT analyses and audience insights.
• - Category Solution: Offers in-depth understanding of broader market developments and commercial opportunities within specific product categories.

In addition to these core functionalities, the platform features specific capabilities for analyzing K-Beauty trends, which are increasingly recognized as significant indicators within the beauty market worldwide, thus serving as a unique differentiator for VUSSENS.

VUSSENS is targeting the complete value chain of the North American beauty sector. Its primary audience includes beauty brands looking for trend insights and marketing performance metrics, as well as OEM and ODM manufacturers aiming to optimize product development and ingredient research. The company also has its eyes on major retailers eager to identify promising brands early and on marketing and communication agencies requiring advanced data-driven insights for strategic advice.

The company has detailed a concrete roadmap for its international expansion. Starting from its base in New Jersey, VUSSENS aims to build a solid customer base before gradually expanding its commercial presence to key American regions, including the West Coast, the South, and the Midwest. Ultimately, the goal is to establish a sales network covering all of North America.

In light of its anticipated growth in this region, VUSSENS plans to systematically introduce its services to other major international markets, including Japan, Europe, Southeast Asia, and the Middle East. The overarching aim is to evolve into a global hub for data and market insights within the beauty sector.

About VUSSENS

VUSSENS is a global AI-driven analytics platform for the beauty industry. By integrating and analyzing data from various international e-commerce platforms and social media, it provides valuable insights into market trends, consumer demands, and developments at both product and category levels. One of VUSSENS's greatest strengths lies in its ability to connect data from previously fragmented channels, enabling businesses to recognize emerging beauty trends, identify rapidly growing product categories, and discover new commercial opportunities.

For more information about VUSSENS, visit the official website vussens.ai. For product information and business inquiries, please contact [email protected]

(NEWEN AI - KOSDAQ 463020)