GHOST® Unveils Exciting New 7UP® Energy Drink with Classic Flavor Revival
The world of sports nutrition continues to evolve with the latest offering from GHOST®, a lifestyle brand celebrated for its transparency and collaborations. This time, GHOST® has introduced a limited-time energy drink flavor: GHOST® Energy x 7UP® Lemon Lime. This new flavor is launched in partnership with Keurig Dr Pepper, marking a significant milestone as GHOST®'s first licensed flavor in collaboration with the renowned beverage company.
Bringing a refreshing twist to the energy drink category, this new flavor channels nostalgia for the classic lemon-lime taste that has been a favorite for decades. Dan Lourenço, Co-Founder and CEO of GHOST®, expressed excitement over this collaboration, emphasizing that the anticipation surrounding this release from fans has been palpable since GHOST® announced its partnership with Keurig Dr Pepper. '7UP® is iconic,' he stated. 'It’s refreshing, nostalgic, and has even inspired GHOST® in the past. So, we’re thrilled to reimagine this flavor in a fresh and exciting energy format.'
The GHOST® Energy x 7UP® flavor is crafted to deliver an authentic lemon-lime experience, built from the ground up in collaboration with the 7UP® team. This careful development ensures that consumers appreciate a true-to-brand flavor that resonates strongly within the existing GHOST® Energy lineup. The new drink represents GHOST®’s commitment to offering recognizable and beloved flavors in unique, authentic ways.
Justin Whitmore, President of Energy Brands at Keurig Dr Pepper, added, 'This collaboration thoughtfully extends an iconic brand into a new moment that feels modern, intuitive, and authentic to both partners.' With consumer needs evolving, GHOST® is keen on meeting the expectations of energy drink enthusiasts who seek both performance and taste.
The eye-catching metallic can design of GHOST® Energy x 7UP® also pays homage to the classic soda packaging while sporting a modern look that is sure to appeal to consumers. This artistic packaging reinforces the nostalgic connection many individuals have with the 7UP® brand, creating an inviting product for both long-time fans and newcomers alike.
GHOST® Energy x 7UP® marks another exciting chapter in the GHOST® lineup, which is known for blending nostalgia, flavor innovation, and performance. The brand's fans can expect even more surprises ahead, with additional flavor releases forthcoming from other brands under the Keurig Dr Pepper umbrella. Consumers can find GHOST® Energy x 7UP® at select retailers across the nation, including popular stores like Target, Walmart, Circle K, and CVS. GHOST® encourages individuals to visit their website for more information and to stay updated on future product releases.
As a leading lifestyle brand in the sports nutrition sector, GHOST® has made a name for itself by creating innovative products that not only enjoy widespread popularity but also challenge conventional norms. By fostering authentic collaborations with prominent brands like OREO®, Chips Ahoy!®, and Sour Patch Kids®, GHOST® is transforming the industry landscape. In addition to energy drinks, the brand has recently expanded its portfolio to include high-protein cereals, showcasing its commitment to diversifying and innovating within the market. GHOST®’s products are available globally in over 40 countries, and the brand continues to connect with fans through its active presence on social media platforms, including Instagram and TikTok.
Bringing a refreshing twist to the energy drink category, this new flavor channels nostalgia for the classic lemon-lime taste that has been a favorite for decades. Dan Lourenço, Co-Founder and CEO of GHOST®, expressed excitement over this collaboration, emphasizing that the anticipation surrounding this release from fans has been palpable since GHOST® announced its partnership with Keurig Dr Pepper. '7UP® is iconic,' he stated. 'It’s refreshing, nostalgic, and has even inspired GHOST® in the past. So, we’re thrilled to reimagine this flavor in a fresh and exciting energy format.'
The GHOST® Energy x 7UP® flavor is crafted to deliver an authentic lemon-lime experience, built from the ground up in collaboration with the 7UP® team. This careful development ensures that consumers appreciate a true-to-brand flavor that resonates strongly within the existing GHOST® Energy lineup. The new drink represents GHOST®’s commitment to offering recognizable and beloved flavors in unique, authentic ways.
Justin Whitmore, President of Energy Brands at Keurig Dr Pepper, added, 'This collaboration thoughtfully extends an iconic brand into a new moment that feels modern, intuitive, and authentic to both partners.' With consumer needs evolving, GHOST® is keen on meeting the expectations of energy drink enthusiasts who seek both performance and taste.
The eye-catching metallic can design of GHOST® Energy x 7UP® also pays homage to the classic soda packaging while sporting a modern look that is sure to appeal to consumers. This artistic packaging reinforces the nostalgic connection many individuals have with the 7UP® brand, creating an inviting product for both long-time fans and newcomers alike.
GHOST® Energy x 7UP® marks another exciting chapter in the GHOST® lineup, which is known for blending nostalgia, flavor innovation, and performance. The brand's fans can expect even more surprises ahead, with additional flavor releases forthcoming from other brands under the Keurig Dr Pepper umbrella. Consumers can find GHOST® Energy x 7UP® at select retailers across the nation, including popular stores like Target, Walmart, Circle K, and CVS. GHOST® encourages individuals to visit their website for more information and to stay updated on future product releases.
As a leading lifestyle brand in the sports nutrition sector, GHOST® has made a name for itself by creating innovative products that not only enjoy widespread popularity but also challenge conventional norms. By fostering authentic collaborations with prominent brands like OREO®, Chips Ahoy!®, and Sour Patch Kids®, GHOST® is transforming the industry landscape. In addition to energy drinks, the brand has recently expanded its portfolio to include high-protein cereals, showcasing its commitment to diversifying and innovating within the market. GHOST®’s products are available globally in over 40 countries, and the brand continues to connect with fans through its active presence on social media platforms, including Instagram and TikTok.
Topics Consumer Products & Retail）
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