Exploring the Bottlenecks in New Business Development: Event on June 30th in Tokyo

Unraveling the Bottlenecks in New Business Development

Archetype Inc., a company dedicated to supporting the creation and growth of new businesses, is hosting an engaging talk event titled "Where are the Bottlenecks in New Business?" on June 30, 2026, at CIC Tokyo. This event, which will be both in-person and streamed online, aims to provide insights from extensive research and expert discussions on the challenges faced in new business initiatives.

The Background of the Event

On April 2026, Archetype conducted a comprehensive survey involving 477 companies and more than 12,000 participants across various industries. The findings revealed that only 12% of these firms classify themselves as advanced in innovation activities, with AI strategies scoring among the lowest on twelve different evaluation axes. This paints a clear picture of a structural challenge rooted in poor design around roles, organizations, and evaluations, essentially highlighting the bottlenecks halting business progress.

The Value of Combining Different Perspectives

Throughout the event, three distinct layers of insights will be examined:
1. Data from 477 Domestic Companies: Obtaining a real-time snapshot of the state of new business activities across multiple sectors in Japan.
2. Case Studies from 14 Global Companies: Lessons learned from front-runners in innovation such as BMW, Samsung, and Bosch, collected in the book, "Innovation Mechanisms: Learning from Seven Global Giants" published in January 2026.
3. Testimonials from Executives at Japanese Corporations: First-hand accounts from practitioners who have experienced the challenges and triumphs in implementing innovative projects.

By layering these insights, attendees will gain a comprehensive understanding of where and why new business initiatives often stall.

Expert Panel Discussions

The event will feature a panel discussion with three distinguished guests who have led innovation efforts within major corporations:

- Tatsuhiko Kanno (CEO of Archetype): With a deep background in internet advertising and project management, Kanno has played a key role in supporting large enterprises in innovation processes, and he will share his insights derived from direct involvement in the research.
- Kazumi Saito (CEO of EntreBiz): Former founder and manager at Fujitsu FIC, Saito has supervised the establishment of new business programs and will discuss whether existing institutional frameworks and innovations have evolved over time.
- Akinori Shibuya (Former Secretary General at Recruit Ring): Shibuya brings expertise from a decade of experiences in venture investments and organizational development in new business realms. His insights will be focused on fostering conditions for effective self-driving business initiatives.
- Suzuki (Group Leader at Sekisui Chemical): Currently leading innovations in new venture proposals, Suzuki will shed light on collaborative innovations between internal and external entities.

Understanding Bottlenecks Through Data Categorization

Attendees will also benefit from a unique self-diagnosis sheet, enabling them to map the bottleneck types specific to their companies. With the categorization involving four divisions and six axes, participants can visually identify and understand their positions within this framework.

Networking Opportunities and Interactive Discussions

In addition to the structured presentations, attendees will have opportunities for networking and consultations with keynote speakers and Archetype’s team afterward, fostering collaboration and partnership possibilities.