Taco Bell’s Groundbreaking Crispy Chicken Menu Expansion
On June 17, 2025, Taco Bell is making waves in the fast-food industry with the introduction of its all-new Crispy Chicken Tacos and Burritos. This latest venture is a significant upgrade to their crispy chicken offerings that have been gaining popularity since the launch of their Crispy Chicken Nuggets. By innovatively incorporating crispy chicken strips into their beloved taco and burrito formats, Taco Bell is poised to delight fans across the nation.
Taco Bell’s Chief Marketing Officer, Taylor Montgomery, makes it clear why this launch is so essential. ‘Crispy chicken is having a moment, but our fans made it a movement,’ he states, emphasizing the brand's dedication to listening to its customers and enhancing their menu with food that resonates with their cravings. The upcoming Crispy Chicken Tacos and Burritos are not just a new item; they’re a natural progression in the brand’s commitment to elevating iconic formats without losing the essence of what makes Taco Bell unique.
The Tasty Components
The Crispy Chicken Tacos and Burritos are designed to capture the crunchy joy that fans experienced with the Nuggets, now transitioned into larger bites with the introduction of the new Crispy Chicken Strip. This tender, all-white meat chicken is marinated in a zesty jalapeño buttermilk flavor, then breaded with crispy tortilla chips and breadcrumbs for an explosive crunch.
Menu Highlights:
- - Crispy Chicken Taco ($2.79): A delightful take featuring one perfectly crisped Crispy Chicken Strip, complemented by layers of purple cabbage, lettuce, pico de gallo, and shredded cheddar cheese, topped with a choice of either the new Spicy Ranchero Sauce or the creamy Avocado Ranch Sauce.
- - Crispy Chicken Burrito ($5.49): This full-sized option features two Crispy Chicken Strips wrapped together with a bed of crunchy purple cabbage, fresh pico de gallo, and shredded cheese, and seasoned with either of the two new sauces.
- - Crispy Chicken Strips (2 for $3.99): This classic fan-favorite option returns, larger and crispier than before.
- - Spicy Ranchero Sauce: Features a creamy mixture of Anaheim and jalapeño chiles, garlic, and tomato, perfect for those looking to add a kick.
- - Avocado Ranch Sauce: A classic dressing, zesty with a hint of avocado, designed for those who enjoy a milder flavor.
The Cultural Connection
Taco Bell’s approach to marketing this new launch is as innovative as its menu. Instead of a single spokesperson, Taco Bell rolled out a unique Cameo casting call, bringing together a vibrant mix of unexpected personalities, including comedians, musicians, and culinary experts. This dynamic array, featuring talents such as Kate Flannery and chef Christian Petroni, reinforces Taco Bell's playful spirit and commitment to creating connections in popular culture, showcasing that when it comes to crispy chicken, it’s a universally loved trend.
Future Aspirations
Setting the stage with these Crispy Chicken Tacos and Burritos is only the beginning for Taco Bell’s chicken ventures. Taco Bell's Global Chief Food Innovation Officer, Liz Matthews, hints at more crispy chicken creations in the pipeline, stating that the brand is dedicated to redefining the expectations of crispy chicken in the fast-food market. Taco Bell is fully prepared to meet their customers’ cravings and continues to promise bold flavors and unexpected concoctions as they look to the future.
With Crispy Chicken being divided into these fun and iconic formats, Taco Bell is stepping confidently into a crispy chicken era like never before, inviting fans to indulge in this tantalizing treat starting June 17—available only for a limited time! Don’t miss your chance to taste the creamy accompaniments and crispy goodness that Taco Bell has to offer!
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Enjoy the crunch, embrace the flavor, and celebrate with Taco Bell this summer!