Wargo's New Kanzashi Hairpin Evokes Floral Grace and Elegance

Wargo's Latest Addition: The Flower Breeze Kanzashi Hairpin

Wargo, a leading Japanese kanzashi (hairpin) brand under the umbrella of Wagokoro Co., has launched an exquisite new product called the 'Flower Breeze Kanzashi'. This elegant hairpin is designed to evoke the beauty of a swaying flower field, showcasing the brand’s commitment to blending tradition with modern aesthetics.

A Unique Craftsmanship

The 'Flower Breeze Kanzashi' features delicately crafted flowers resembling frosted glass, complemented by an array of beads in various shapes and sizes. This thoughtful integration provides both depth and subtle motion to the overall design, making it a stunning accessory. Each time the hairpin moves, it captures and reflects light, producing a shimmering effect reminiscent of flowers dancing in the breeze, strengthening its aesthetic appeal.

In creating the hairpin, Wargo employed distinct, graceful curvatures that are challenging to replicate with traditional chains, enhancing the beauty of the silhouette during movement. This makes the hairpin not just a functional accessory but a statement piece that adds an elegant touch to any outfit.

Seasonal Versatility

What sets the 'Flower Breeze Kanzashi' apart is its versatility across different seasons. In summer, it offers a refreshing charm, while in winter, it takes on an appearance akin to frozen blossoms. This unique feature means it can seamlessly elevate the wearer's allure, regardless of the occasion or time of year. Available in four color options - purple, white, blue, and pink - there is something to resonate with everyone’s style.

Product Details:

- Price: 4,620 yen (tax included)
- Size: Length approximately 15 cm / Drop approximately 8.8 cm
- Materials: Brass (nickel plated), acrylic beads, glass beads, natural stones

About Wargo

Established to integrate traditional Japanese craft with modern design, Wargo stands as Japan's premier kanzashi specialist. The company prides itself on a comprehensive approach to creation; from design and production to web design and sales are conducted in-house, ensuring a high standard of quality and craftsmanship.

By operating multiple retail locations and an e-commerce site, 'The Ichi', Wargo not only promotes Japanese culture domestically but also aims to present it to a global audience. The brand's vision, 'Japanese Culture to the World', is reflective of its ambition to revive and share the craftsmanship of Japan with the broader community.

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About Wagokoro Co.

Wagokoro Co. is dedicated to enhancing lifestyles with Japanese culture through craftsmanship. It addresses the challenges associated with preserving traditional skills while creating opportunities for domestic and international audiences to engage with these art forms. In addition to kanzashi, the company offers various original brands including 'Hokusai Graphic' and 'Musumusu', covering everything from dining utensils to spa products.

Founded in February 2003, Wagokoro Co. is committed to driving business through innovation. It functions not only as a retailer but also engages in OEM ventures and manages subsidiaries, furthering its goal of bringing Japanese culture to the forefront of global commerce.

- Stock Code: 9271 (Tokyo Growth Market)
- CEO: Tomohiro Mori
- Employee Count: 147 (as of December 2024)
- Website: Wagokoro Co. Overview
- Blog: Wargo Blog