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XREAL Revolutionizes Augmented Reality with New Collaborations at CES 2025

Las Vegas, NV – January 7, 2025 – The world of augmented reality (AR) has reached new heights as XREAL, a leader in the field, showcases its latest innovations at the annual Consumer Electronics Show (CES) 2025. This year's event marks a significant milestone with new partnerships and product releases that could redefine consumer interactions with AR technology.

XREAL has maintained its position as a trailblazer in the AR and extended reality (XR) market. Since launching its AR glasses in 2021, the brand has achieved over half a million unit shipments, according to IDC's reports for 2024, confirming that XREAL continues to lead both in the AR and broader augmented/virtual reality landscapes.

In an exciting display at CES 2025, XREAL featured its cutting-edge XREAL One Series along with the new Beam Pro handheld spatial computing device. With these innovations, consumers can expect a seamless and engaging AR experience.

Notable Collaborations

The CES stage is set not just for product launches but also for unveiling groundbreaking collaborations with some of the foremost industry players:

BMW Group

In partnership with BMW, XREAL is showcasing a new BMW X3 M50 inside its booth, where attendees can experience 3D entertainment through XREAL’s advanced AR technology. Building on last year's presentation, this groundbreaking collaboration aims to introduce contemporary in-car entertainment, where passengers can enjoy an immersive racing simulation experience.

Google and Qualcomm

XREAL glasses, when paired with the Beam Pro Android device, allow users to access a wide array of Google Play apps, enhancing the versatility of XREAL products. This collaboration signals a forthcoming alliance with Qualcomm Technologies, renowned for its Snapdragon chips, which brings advanced processing for AR functionality into play.

Bose

The sound experience in the XREAL One Series will be boosted by Bose technology, ensuring an extraordinary audio experience as these devices are rigorously optimized for auditory performance.

T-Mobile and Mawari

In another exciting collaboration, T-Mobile demonstrates its industry-leading 5G network through immersive 3D call experiences powered by XREAL. Partnering with Mawari, they aim to deliver life-like interactions via XREAL glasses, showcasing the potential of mobile AR.

ATT Partnership

Additionally, XREAL's new distributor agreement with ATT allows for further reach into the consumer market, bringing XREAL One Series glasses directly to U.S. customers via ATT's innovative online store platform.

A Vision for the Future

As XREAL enters new partnerships and escalates its technological capabilities, CEO Chi Xu expressed excitement about the potential impact these collaborations can have on the AR landscape. “Together, we are pushing the boundaries of what is possible in AR,” he stated, reinforcing the company’s commitment to improving how consumers interact with all aspects of their environment through augmented technology.

From entertainment to mobile connectivity and sound design, XREAL’s robust collaborations are setting new benchmarks in the AR industry.

For more information and to experience the future of AR, attendees are encouraged to visit the XREAL booth at CES 2025, located in the Central Hall at the Las Vegas Convention Center, booth number 14056.

XREAL set out to revolutionize the AR market and is undoubtedly making strides in that direction with its innovative products and strong partnership engagements. As the technology unfolds, the possibilities appear limitless, promising an exciting era of AR into the near future.