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Analytic Partners and ANA Join Forces for Marketing Excellence

In a significant move within the marketing landscape, Analytic Partners, a recognized leader in Commercial Analytics, has forged a strategic partnership with the Association of National Advertisers (ANA). This collaboration aims to provide extraordinary insights and tailored recommendations to CMOs and analytics leaders across the industry, enhancing their ability to drive sustainable growth for their brands.

Key Elements of the Partnership

The partnership will grant ANA members exclusive access to Analytic Partners' proprietary ROI Genome® data, facilitating unmatched analytics insights. Members can expect customized knowledge through a variety of resources including events, training sessions, and industry publications. This partnership emphasizes the importance of data-driven decision-making in today's fast-paced marketing environment.

As part of this collaboration, members will participate in critical industry events such as the ANA Measurement and Analytics Conference and the ANA Masters of Marketing. These gatherings aim to equip marketing leaders with actionable growth strategies and empower them to foster enterprise success through innovative marketing measurement methods.

Expert Insights from Analytic Partners

Jonathan Sanchez, Vice President of Marketing at Analytic Partners, reflects on the significance of this partnership, stating, "The ANA is pivotal in equipping marketing leaders with innovative insights on marketing measurement. With 25 years of excellence, we consistently lead independent research, including recognition in both the Gartner Magic Quadrant and Forrester Wave rankings. This partnership enables us to deliver our profound expertise and insights to marketing leaders, helping to energize and inspire their strategic planning."

Echoing Sanchez's sentiments, Bill Duggan, Group EVP of the ANA, emphasized the current landscape, noting that marketing measurement has never been more critical due to the fragmented nature of communication channels. With brands fiercely competing for consumer attention, adopting data-driven strategies is essential for growth. He stated, "ANA is delighted to have Analytic Partners as a Strategic Partner, as our members stand to gain substantially from their insights."

Commitment to Innovative Solutions

Omar Dennis, Chief Strategy Officer of Analytic Partners, expressed enthusiasm for the partnership, stating, "We are thrilled to announce our exclusive partnership with the ANA. This underscores our commitment to providing innovative Commercial Analytics tailored for leading brands. Data and analytics-driven decisions are the future, and we are dedicated to delivering unique insights and actionable strategies to our members to help them achieve their enterprise goals."

Looking Ahead

The partnership between Analytic Partners and the ANA marks a pivotal step in addressing the industry's pressing needs, with a focus on driving measurable outcomes within a complex media landscape. By going beyond traditional marketing measurement practices, Analytic Partners empowers organizations with a transformative approach to leveraging data across various functions. This will ensure that enterprises are well-positioned to adapt and thrive in a constantly evolving market.

About Analytic Partners

Analytic Partners has distinguished itself as a leader in the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and in The Forrester Wave Marketing Measurement and Optimization, Q3 2023 report. The company offers marketing measurement solutions and Commercial Analytics to Fortune 500 brands globally. They focus on adapting insights for enhanced business understanding and optimal planning—extending their influence beyond marketing.

For further information, please visit analyticpartners.com.

About ANA

The Association of National Advertisers (ANA) works to accelerate growth for marketing professionals and brands while strategically shaping the marketing industry's future. Representing over 1,600 member companies and driving significant marketing spending, ANA equips its members with exceptional resources to encourage actionable change and empower marketers to enhance their strategies.

Together, the Analytic Partners and ANA partnership sets the stage for marketing professionals to thrive amidst current industry challenges, providing a comprehensive platform for growth and innovation.