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The Irish Whiskey Festival 2025: A Toast to Tradition and Innovation in Tokyo

The Irish Whiskey Festival 2025, hosted by Bord Bia, the Irish government’s food agency, took place on June 11 at the newly opened Irish House Tokyo in Shinjuku. This remarkable event aimed to convey the charm of Irish whiskey to the Japanese audience, featuring eleven distinct brands from Ireland.

With the global popularity of Irish whiskey surging, the festival highlighted the uniqueness of these brands, fostering connections with local enthusiasts and newcomers alike. According to statistics, the demand for Irish whiskey in Japan has exponentially increased in recent years. In 2024, exports to Japan are projected to reach a value of €5,359,760 (approximately 900 million yen) and a volume of 993,180 kg. Over the past decade, the export value has escalated by 508%, and the quantity has increased by 467%, showcasing the remarkable growth in this market. Since 2020 alone, the export value has risen by 163% and the quantity by 122%, reflecting an ongoing expansion of interest.

The event brought together a plethora of participants including importers, distributors, chefs, and media professionals, culminating in a lively and successful festival tour.

Joe Moore, the Japan manager of Bord Bia, expressed his enthusiasm, stating, “I am truly pleased to see many Irish spirit brands entering the Japanese market. Japan, with its highly discerning consumers, is one of the most vital whiskey markets for Ireland, leading global beverage trends. Throughout this event, it is an honor to showcase the unique allure of Irish whiskey to both connoisseurs and those new to our spirits.”

Participating Companies

Among the featured participants were notable distilleries such as Intrepid Spirits, Klonakilty Distillery, Hyde Whiskey, Caramor Whiskey, Bohane Distillery, J.J. Cory, Ahaskra Distillery, Walsh Whiskey Distillery, Privateer Industries Group, Jameson, and Dingle Distillery.

These brands represent the rich tapestry of flavors and traditions that Irish whiskey has to offer, each bringing a unique perspective on the craft of whiskey-making.

A Brief Overview of Irish Whiskey

Irish whiskey stands as one of the oldest spirits in the world, boasting a tradition that spans about 1,000 years. Recently, its popularity has resurgent, attracting attention on a global scale. This renaissance can be attributed to a fine balance between respecting traditional production methods and embracing innovative techniques and ideas. In Ireland, four primary types of whiskey are produced: Pot Still Whiskey, Blended Whiskey, Grain Whiskey, and Malt Whiskey. Notably, Single Pot Still Whiskey, made from a blend of malted and unmalted barley and distilled using pot stills, is recognized as a traditional and distinctive Irish style.

Irish House Tokyo and Diplomatic Relations

The year 2025 marks a significant milestone in the relationship between Ireland and Japan. The Irish House Tokyo, which opened on April 7 in Shinjuku, melds the robust architecture of Irish castles with the spirit of traditional Japanese wooden fittings—a reflection of the 60-year solid relationship between the two nations. This building serves as a base for cultural, political, and economic interests, housing the embassy, Bord Bia, the government’s industry development agency, and Enterprise Ireland.

Bord Bia’s Role

Bord Bia plays a pivotal role in promoting the sales of various Irish food and beverage products, both domestically and internationally. The agency is dedicated to supporting producers’ growth and sustainability. In Japan, it primarily focuses on exporting products such as beef, lamb, pork, dairy items, seafood, and whiskey, providing business support to enhance market penetration and consumer awareness.

For more inquiries and information, visit the official website at Bord Bia Japan.