WTWH Healthcare Unveils 2025 Aspect Marketing and Advertising Awards Winners

Introduction to the Aspect Awards

On February 9, 2026, WTWH Healthcare, a prominent player in healthcare media, announced the winners of the highly anticipated 2025 Aspect Marketing & Advertising Awards. This esteemed program recognized nearly 50 submissions spanning various categories, including Behavioral Health, Home Health & Home Care, Senior Housing & Senior Living, and Skilled Nursing. The recognition of excellence in marketing and advertising within the healthcare sector has reached unprecedented heights this year.

Judging Panel and Evaluation Criteria

A panel of 10 seasoned experts from the advertising and marketing fields evaluated the submissions. These judges brought diverse know-how from sales, marketing, public relations, and healthcare advocacy to the review process. Notable judges included Brian Cavoli from Tribute, Eric Molho from Bon Partners, and Karla D. Pena Rosa, PhD, a psychologist and certified coach. The evaluation criteria focused on factors such as creativity, campaign impact, quality, style, and the attainment of specific goals and results. Winners for each category were announced, highlighting both provider and vendor organizations.

Key Insights from Tim Mullaney

Tim Mullaney, the Vice President and Editorial Director of WTWH Healthcare, emphasized the growing importance of innovative marketing strategies in healthcare amidst increasing consumer expectations. "As healthcare organizations face rising demands, employing advanced sales and marketing tactics is critical to engage diverse audiences effectively. The Aspect Awards serve to honor those redefining engagement through unique digital strategies and powerful narratives," he stated, praising the innovative approaches taken by this year's honorees.

Award Winners by Category

Behavioral Health

1. Audio/Radio/Podcast Campaign - Provider: Winner - Community Health Resources (CHR) with their campaign titled "WNPR Real Life, Real Hope Moments."
2. Multimedia Campaign - Provider: Winner - Benji with "Beyond Technology Advocating for Access, Empowering Care."
3. Social Media Campaign - Provider: Winner - LifeSkills, Inc. with "Adult Foster Care."

Home Health & Home Care

1. Multimedia Campaign - Provider: Winner - TheKey for "Changing the Way the World Ages."
2. Second Place: BoldAge PACE with "Your Health. Our Priority."
3. Second Place (Vendor): Community Health Accreditation Partner (CHAP) for "Surfing the Age Wave The 4Ms Framework in Action."

Senior Housing & Senior Living

1. Audio/Radio/Podcast Campaign - Provider: Winner - Brookdale Senior Living with "The Grey Take."
2. Winner (Vendor): Parasol Alliance for "Raising the Bar with Raising Tech Thought Leadership in Senior Living Technology."
3. Multimedia Campaign - Provider: Winner - Optima Living with "Re-Imagine Senior Living."

Skilled Nursing

1. New Brand Launch Campaign - Provider: Winner - Genesis HealthCare with "Leading With Heart."
2. Video or TV Campaign - Provider: Winner - Centers Health Care with "Steps to Home."

Conclusion

The 2025 Aspect Marketing & Advertising Awards not only celebrate the creativity and commitment of healthcare marketing teams but also spotlight the ongoing evolution of how healthcare services are promoted. The winning campaigns exemplify how strategic marketing can significantly impact community engagement and connect with consumers in meaningful ways. For full details and insights regarding the winning entries, visit Aspect Awards.