Baggallini Celebrates Growth with Accessories Council's Coveted Award for Soho Backpack

Baggallini's Remarkable Achievement in the Accessories Industry

Baggallini, a leading name in travel and lifestyle accessories, has recently made headlines by receiving the Circana Growth Driver Award, presented by the Accessories Council. This accolade was given at the annual Design Excellence Awards, celebrated on November 3, 2025, at the prestigious Fifth Avenue Hotel in New York City. The award highlights exceptional brands in the accessories industry that exhibit strong market performance, impressive growth, and noteworthy share gains.

This recognition comes at a pivotal moment, as Baggallini commemorates 30 years of business and 30 million bags sold. Their journey has been marked by incredible sales, placing them #4 in units sold and #3 in dollar growth within the market, leaping from #24 to #16 in market share over the last year. This stellar performance showcases Baggallini’s resilience and innovation amidst the competitive landscape of lifestyle accessories.

Bob Mullaney, President and CEO of RG Barry, expressed his sentiments regarding the award: “This recognition is especially meaningful as we celebrate three decades of Baggallini. The brand was built for momentum, and it's an honor to be recognized by Circana and the Accessories Council during this significant milestone in our journey.” Mullaney further emphasized Baggallini’s mission to empower women, ensuring they navigate life with ease and confidence.

Among their standout products is the Soho Backpack, which has quickly become a consumer favorite. Drawn from the Manhattan Collection, this backpack is designed with peak functionality and modern aesthetics to cater to the fast-paced on-the-go lifestyle of today's women. The Soho Backpack's remarkable sales—one is sold every 2.5 minutes—reflect its popularity and effectiveness in meeting consumer needs.

Inspired by New York's vibrant neighborhoods and the real lives of women, the Soho Backpack blends practicality with modern style, making it a sought-after accessory for both work and travel. Its design has garnered accolades from esteemed media outlets like TODAY, Condé Nast Traveler, Travel + Leisure, and Good Housekeeping, further establishing its repute as a versatile travel companion.

The Circana Growth Driver Award serves as proof of Baggallini's dedication to quality and intelligent design. The Accessories Council's event not only recognizes Baggallini's achievements but also highlights the brand's continued focus on innovation and meeting consumers' evolving demands. This award stands testament to the brand's ability to adapt while preserving its core values of style and functionality.

Founded in 1995 by two passionate global travelers, Baggallini has always aimed to create smart, stylish solutions for women. Their bags have ingrained thoughtful design and intuitive organization, evolving as the needs of modern life change. Now a part of RG Barry Brands, Baggallini continues to innovate with a purpose-driven approach, developing products that simplify travel and everyday life for women around the world.

As Baggallini steps into its next chapter, it aims to maintain its forward momentum, focusing on ambitious yet purposeful growth strategies. The brand is poised to further explore the intersection of fashion and function, ensuring that women can travel and live their lives with both style and practicality.

For more information on Baggallini’s award-winning designs, visit www.baggallini.com or follow them on Instagram @baggallini.