SNIDEL Launches Exclusive Collection Featuring Sakura Zaka46's Rena Moriya

SNIDEL Unveils Exclusive Collection Featuring Rena Moriya

The renowned women's fashion brand, SNIDEL, operated by MASH Style Lab and based in Tokyo, has announced the launch of an exclusive online collection featuring four remarkable items, on September 17. With the theme ‘In Her Feminine Mood’, this collection is poised to captivate fashion lovers.

Featured Items

【WEB LIMITED】Coat

This luxurious coat is constructed from soft, fluffy shaggy fabric adorned with fur and ribbons, creating an elegant and inviting silhouette. The innovative design allows the ribbon at the neckline to be removed or repositioned thanks to a brooch pin mechanism. Additionally, the faux fur cuffs are also detachable, enhancing the versatility of the piece. Only the ivory version comes with an exquisite original floral embroidery. This coat can be effortlessly layered over dresses or styled with denim and mini bottoms for a chic look.

- Colors: PNK, BLK, IVR
- Sizes: 0, 1
- Price: ¥38,500

【WEB LIMITED】Knit

Adorned with shimmering pearl embellishments and a velvet ribbon, this knit pullover adds a hint of glamour to any outfit. The varying sizes of ribbons offer depth to the sweet aesthetic, while elegant pearl buttons grace the first button position, tying the necklace of beads beautifully to the neckline. Crafted from soft modal-blend knit fabric, the pullover ensures a gentle touch on the skin. Perfectly paired with skirts for a feminine dress or styled with denim for a more relaxed look.

- Colors: IVR, LBLU, LPNK, GRY
- Size: F
- Price: ¥14,960

【WEB LIMITED】Pants

These tiered, voluminous ruffled shorts embody a breezy, feminine vibe. The lightweight overlay of organza over the base georgette fabric creates a lively silhouette, while pleated organza at the hem introduces additional dimension. Whether styled with a fitted top for a polished appearance or a loose top to show off the ruffled hems for a layered effect, these shorts are a versatile wardrobe addition.

- Colors: WHT, BLK
- Sizes: 0, 1
- Price: ¥14,300

【WEB LIMITED】Bag

Crafted with original metal accents reminiscent of scallop lace, this bag provides a splendid touch to any outfit. Their delicate motifs enhance the outfit’s feminine nuance, lending sophistication to even the simplest looks. This bag is made from soft, smooth faux leather, delivering an elegant texture that is suitable for both everyday outings and special occasions.

- Colors: LPNK, BLK, IVR, SAX
- Size: F
- Price: ¥15,400

Note: All prices include tax.

Release Details

- Launch Date: Available from September 17, 00:00
- Purchase Locations:

- Official SNIDEL Online Store: SNIDEL
- USAGI ONLINE: USAGI ONLINE
- MASH STORE App: MASH STORE

- Physical stores will not carry these items.

About Rena Moriya

Rena Moriya, born on January 2, 2000, in Tokyo, is a shining member of Sakura Zaka46. She took the center position in their fifth single 'Sakuraduki'. Earlier this year, she performed in a massive anniversary live event hosted at the MUFG Stadium, drawing an audience of 140,000. Rena has also showcased her talent in various dramas, including Netflix's ‘Let's get a divorce’ and TBS’s 'Inappropriately Possible!' episode 9. Off stage, she enjoys chocolate and bread, sharing her experiences on Instagram @rena_moriya_official.

About SNIDEL

Founded on April 9, 2005, SNIDEL is defined by its signature blending of street style and elegance. The brand emphasizes intricate details and aims to highlight the beauty of women’s silhouettes. Catering to fashion-forward women worldwide, SNIDEL has expanded its reach with 94 stores as of April 2023, including 38 in Japan, 45 in China, and locations in New York, Hong Kong, Taiwan, Thailand, and the Philippines.