LILY BROWN Launches Special New Year Collection for 2026

LILY BROWN's New Year Special Items for 2026

To express gratitude and celebrate the upcoming New Year, LILY BROWN, a popular women's fashion brand under Mash Style Lab, will launch two exclusive items designed for the occasion starting January 1, 2026. Available through the official LILY BROWN online store, the MASH STORE app, and the USAGI ONLINE departmental store, these items aim to bring warmth and style to your wardrobe. For a sneak peek, the visuals and product listings will be revealed on December 25, 2025, at noon.

New Year Special Items Overview

LILY BROWN introduces thoughtful pieces to celebrate New Year, designed with past successes in mind. This year, they feature two thoughtfully crafted outfits:

1. Bowtie Knitted Set-Up
- Price: 11,000 JPY (tax included)
- Colors: MOC, GRY, NVY
- Size: F

This updated design showcases a bowtie feature that enhances the elegance of the set. The puffy sleeves add a modern flair without compromising femininity, while the fitted and flared skirt creates a flattering silhouette. Versatile enough to be worn as a one-piece dress or as separate items, this outfit boasts functionality and charm in equal measure. Made from soft, durable fabric, the ensemble ensures ease of movement, suitable for both daily wear and special occasions.

2. Bonding Hoodie Set-Up
- Price: 14,960 JPY (tax included)
- Colors: OWHT, PNK, GRY
- Size: F

This set features a hoodie paired with layered pants. Made from a bonding fabric that is both soft and substantial, it offers the perfect balance of lightness and warmth, making it ideal for transitional seasons up until spring. The hoodie is designed with a round, compact shape that maintains a graceful silhouette, complemented by subtle sparkling embroidery at the chest for an added touch of sophistication. The pants showcase a flair silhouette, designed to elongate the legs while cleverly layering to conceal any unwanted lines.

Availability Details

The visuals and product listings for the New Year special items will be available on December 25, 2025, at 12:00 PM. Shoppers can access these items via the following platforms:

- Official LILY BROWN Online Store: lily-brw.com
- MASH STORE app (available on smartphones only)
- USAGI ONLINE: usagi-online.com

Sales will officially begin on January 1, 2026, at 12:00 AM online, and in-store starting from each location's initial selling day.

About LILY BROWN

LILY BROWN is characterized by its concept of 'Vintage Feature Dress,' drawing inspiration from vintage craftsmanship and designs that resonate with contemporary fashion. The brand’s collections reflect a blurred line between bold colors and artistic details, embodying a unique sense of freedom alongside elegance. To learn more, visit LILY BROWN's official website or follow them on social media: Instagram @lily_brown_official, X @_lilybrown, Facebook LILY BROWN.