Kamill's New Packaging Launch in Japan
Established in 1836, Kamill has been a trusted personal care brand, particularly known for its hand care products featuring chamomile. As it nears its 180th anniversary, Kamill is set to refresh its image in Japan with a new packaging design for its four signature hand creams, launching sequentially from September 2026.
A Legacy of Care
Kamill's products have been cherished globally, drawing on the soothing properties of chamomile, which is at the heart of their formulation. The upcoming packaging update aims to retain the essence of the brand while presenting a cleaner and more sophisticated look. This rebranding effort will help clarify product names and scent features, making them more accessible to customers. The new designs are user-friendly, encouraging daily use and integration into the lives of families across generations.
Throughout its rich history, Kamill has emphasized the use of natural plant-derived ingredients. The hand creams incorporate chamomile extract and other skin-friendly components like bisabolol, ensuring that users enjoy both effectiveness and gentleness on their skin. Each offering aims to cater to everyday needs with formulations that are quick-absorbing, non-greasy, and designed to keep hands hydrated.
Product Highlights
Classic Hand Cream
- - Key Ingredients: Chamomile extract and bisabolol
- - Benefits: Hydrates dry skin, leaving hands smooth and healthy.
- - Texture: Lightweight and soothing.
Sweety Hand Cream
- - Key Ingredients: Wild strawberry extract
- - Benefits: Provides moisture to dry skin for a balanced feel.
- - Texture: Light and non-greasy for everyday use.
Grapefruit Hand Cream
- - Key Ingredients: Grapefruit fruit extract
- - Benefits: Refreshes and hydrates dry hands.
- - Texture: Lightweight, leaving hands supple and revitalized.
White Musk Hand Cream
- - Key Ingredients: Sandalwood extract
- - Benefits: Hydrates and nurtures, perfect for daily use.
- - Texture: Smooth and comforting.
Strengthening Japan's Market Presence
With this packaging revamp, GLC Japan aims to bolster its sales, PR, and marketing efforts for Kamill in the Japanese market. The brand will focus on increasing visibility through variety stores and drugstores nationwide, ensuring more customers have the opportunity to discover Kamill’s hand care products.
As one of the longest-standing personal care brands, Kamill continues to resonate with consumers from diverse backgrounds. The refreshed packaging will not only appeal to loyal users but also introduce new customers to the charming world of Kamill's hand care.
Launch Details
- - Kamill Classic Hand Cream: 100ml, priced at ¥871 (tax included), featuring a chamomile fragrance.
- - Kamill Sweety Hand Cream: 75ml, priced at ¥859 (tax included), infused with a strawberry scent.
- - Kamill Grapefruit Hand Cream: 75ml, priced at ¥859 (tax included), boasting a grapefruit aroma.
- - Kamill White Musk Hand Cream: 75ml, priced at ¥859 (tax included), offering a luxurious white musk scent.
All products will be available in variety shops and drugstores across Japan starting September 2026. Customers wishing to find stockists can contact GLC Japan directly for more information.
Kamill remains committed to quality and sustainability, using vegan formulations derived from natural ingredients, ensuring that all products are gentle and effective for all generations. This new step solidifies its legacy in the personal care sphere while embracing modern aesthetics.
For more updates, follow Kamill on Instagram
@kamill_jp.