Exciting New Shops Open on B1F at Atre Kichijoji This Summer

Exciting New Shops at Atre Kichijoji

Atre Kichijoji, managed by Atre Co., Ltd., located in Musashino City, Tokyo, will be unveiling three exciting new shops on the B1 floor of its main building, starting in early summer 2026. This initiative marks the debut of new brand formats including "LOLA B.Plus," and beauty and fragrance outlets, as well as the relocation of the popular beauty device brand, "ReFa."

One of the key openings will be the debut of "LOLA B.Plus" on June 19, a new apparel concept that emphasizes a delicate blend of casual style and elegance. This shop will feature a wide selection of women’s fashion and lifestyle accessories, mingling imported items with domestic brands to create fresh and unique styling options for everyday life. With its focus on sophistication, "LOLA B.Plus" aims to cater to those seeking to enhance their daily wardrobe with quality and style.

As lifestyle trends evolve, consumers are seeking stores that do more than just sell products; they want a creative experience that aligns with their everyday lives. "LOLA B.Plus" promises to deliver just that by offering an aesthetic space filled with fashion that is both stylish and practical.

Another new addition to the B1F is "AUX PARADIS," opening on June 4. This fragrance and cosmetics store prides itself on using natural ingredients sourced from around the world. Shoppers can find original perfumes made from genuine natural essences, along with soaps from the French Alps made with donkey milk, as well as oils from Morocco, including cactus oil and argan oil. A unique feature of "AUX PARADIS" is its refill service for used perfumes and room fragrances, promoting sustainability while offering beautifully crafted products. As part of their grand opening celebration, customers spending over 3,000 yen will receive an exclusive original pouch, making it an exciting destination for fragrance enthusiasts.

Additionally, existing customers at ReFa will delight in the store's renewal on May 30. ReFa focuses on combining beauty devices and cosmetics under the concept of "UNITED BEAUTY," which aims to revolutionize beauty from a duty to an enjoyable activity. With an innovative approach to beauty technology, ReFa aspires to create an engaging experience that transforms the way people view beauty care.

These openings reflect Atre Kichijoji's commitment to creating a vibrant and diverse shopping experience that caters to contemporary lifestyles. As consumers increasingly seek personalized and engaging shopping environments, the B1F of Atre Kichijoji is transforming into a destination that combines style, quality, and sustainability.

As the facility embraces this exciting transformation, shoppers can explore a variety of offerings across different segments including fashion, beauty, and wellness, elevating their everyday shopping experience.

With its rich selection of shops and ongoing commitment to customer satisfaction, Atre Kichijoji is poised to remain a central hub for trendy and essential lifestyle options in Tokyo.