#United States #Oklahoma City #Payroll #Auris #SHRM26

Auris Unveils New Brand at SHRM26 Conference

Oklahoma City, June 10, 2026 – Auris, a notable provider of payroll and HR solutions for small and medium-sized businesses, took a significant step forward by unveiling its new identity at the SHRM26 conference. This event symbolizes the company's strategic shift from the Heartland Payroll brand and signifies a commitment to redefining how payroll and HR operations should be conducted.

At the heart of Auris' evolution is a vision focused on delivering certainty and accountability in payroll outcomes. Vincent Lombardo, Auris President, commented, "For years, small and medium-sized businesses have relied on us to handle their payroll needs. Now, Auris steps forward with our own brand and a dedicated mission to ensure that payroll results are precise and trustworthy."

The refreshed brand and positioning aim to assist businesses in alleviating uncertainties linked with payroll management. Auris combines payroll, time, and benefits management into a cohesive system, reinforced by human expertise to ensure accountability. Currently, over 50,000 businesses utilize Auris to oversee their payroll and HR operations.

To celebrate this launch, the company is hosting live recordings of its podcast, 'The Entrepreneur's Studio,' during SHRM26, led by Auris' Chief Marketing Officer, Chris Allen. The podcast will feature discussions with industry thought leaders and surprise celebrity guests, covering topics such as leadership, employee retention, and organizational culture. These sessions offer attendees the chance to engage directly with notable figures in the industry.

As Chris Allen highlighted, "Payroll forms the foundation of business operations but isn’t the entire dialogue. We brought The Entrepreneur's Studio to SHRM26 to delve into the more nuanced aspects of management, including the challenges of retaining key employees and fostering a sustainable business."

Attendees at SHRM26 are invited to visit Auris at Booth #5143 to witness the new branding firsthand and learn more about their plans for the future of payroll and HR services.

About Auris

Auris is dedicated to being the go-to payroll and HR system for small to mid-sized enterprises that require clarity and precision in their operations. By integrating pay, time, and benefits into one platform that features expert support, Auris is committed to helping organizations minimize risks and avoid uncertainties in their essential functions. This revolutionary approach allows businesses to focus on scaling their teams and companies effectively. Discover more about Auris at auris.io.

In summary, Auris is not only refining its approach to payroll but also enhancing the overall leadership discourse within the small business community through initiatives showcased at SHRM26. The company's dual focus on operational certainty and strategic thought leadership may pave the way for significant advancements in how businesses manage payroll and HR going forward.