#Japan #Tokyo #United Arrows #Local Products #Sakaimachi

Experience Sakaimachi at UNITED ARROWS LTD. STORE

From March 19 to March 25, 2026, the UNITED ARROWS LTD. STORE in Sendagaya, Tokyo, is set to host an impressive popup marche, dubbed "SAKAIMACHI × UA MARCHE". This event is organized by United Arrows in collaboration with Sakaimachi, Ibaraki, and it aims to showcase the town's rich natural resources, cuisine, and cultural heritage.

A Taste of Sakaimachi

The popup marche is a unique opportunity for urban dwellers to discover Sakaimachi's local delicacies and fresh produce, harvested the same morning from local farms. Here’s what visitors can expect to find:

Fresh Produce

Guests will experience the bounties of Sakaimachi, including fresh vegetables, the local delicacy of dried sweet potatoes (hoshiimo), and various locally processed goods. The vibrant flavors and quality of Sakaimachi's offerings aim to transport customers right to the source.

Exclusive Collaboration Goods

In a delightful collaboration with the local Sakai River Brewery, United Arrows will present a unique new beer developed to highlight Sakaimachi's specialty products. This eye-catching brew embodies the essence of Sakaimachi and offers a one-of-a-kind tasting experience.

Special Gelato by YAYOI TOKYO

Don’t miss the exclusive gelato designed by YAYOI TOKYO, featuring flavors crafted with Sakaimachi’s local ingredients. This limited-edition treat is created under the supervision of renowned pastry chef Yosuke Otsuka, who has won accolades at the FIPGC World Championship held in Milan.

Floral Bouquets from The Little Shop of Flowers

Representing the seasonal beauty of Sakaimachi, this event will also include exquisitely designed bouquets from The Little Shop of Flowers, based in Tokyo's Yutenji. Each bouquet will utilize flowers grown in Sakaimachi, adding a touch of springtime cheer.

The Sakaimachi Gacha

Shoppers spending 3,000 JPY or more can participate in the “Sakaimachi Gacha”, a lottery offering chances to win local rice (2-go) or an exclusive tote bag, not available for purchase. This fun activity not only brightens the shopping experience but also brings a taste of Sakaimachi to Tokyo.

Event Details

• - Dates: March 19 (Thursday) to March 25 (Wednesday), 2026
• - Opening Hours: 12:00 PM - 6:00 PM (with the first day from 4:00 PM - 6:00 PM)
• - Location: UNITED ARROWS LTD. STORE, 1F Hyurikku Shogi Kaikan, 1-18-5 Sendagaya, Shibuya-ku, Tokyo
• - Access: 2 minutes’ walk from Sendagaya Station on the JR Chuo-Sobu Line and 2 minutes’ walk from Kokuritsukyougijou Station on the Toei Oedo Line.

The Partnership for Success

Since forming a comprehensive partnership in 2024, United Arrows and Sakaimachi have worked together to promote the town’s unique offerings and energize the community through various projects. Sakaimachi's accessibility and dedication to supporting new residents has allowed the town to thrive and modernize, incorporating cutting-edge initiatives such as autonomous driving buses.

The first phase of this partnership saw the establishment of "UA Stand" at the local Michi-no-eki, functioning not merely as a shop but also as an informational hub for the town’s attractions. Both parties aim to build a sustainable model for regional revitalization through continuous cooperation.

In conclusion, the SAKAIMACHI × UA MARCHE is an exciting opportunity to discover the essence of Sakaimachi right in the heart of Tokyo. The popup will not only bring a taste of local specialties but also foster a deeper connection between urban dwellers and the vibrant rural community of Sakaimachi.