#Japan #Tokyo #OCHER #THE SERUM #Men’s Non-No

OCHER's All-in-One Serum Triumphs at MEN’S NON-NO Beauty Awards 2025

In an impressive achievement, OCHER, a men's cosmetics brand developed by Okar Inc. based in Meguro, Tokyo, recently celebrated its second award: the MEN’S NON-NO Beauty Award 2025. The brand's flagship product, the all-in-one serum—OCHER THE SERUM—secured the second place in the All-in-One category, further solidifying its position in the market.

This accolade follows the brand's earlier win at the UOMO Beauty Festival Awards 2025, marking a dual achievement that demonstrates its growing popularity among a diverse age demographic, just eight months after OCHER's launch. The recognition reflects OCHER's commitment to providing high-quality skincare tailored specifically for men's needs.

Award Details

• - Publication: MEN’S NON-NO, December 2025 issue (Released on November 8, 2025)
• - Awarded Product: OCHER THE SERUM
• - Category: MEN’S NON-NO Beauty Award 2025 – Second Place in All-in-One Category

Journey to Recognition

The path to these accolades wasn’t easy, but OCHER has been dedicated to creating effective skincare solutions for men based on insights gained during their founder's time at Shiseido. By focusing on developing a multifunctional product that not only meets skincare needs but also turns the skincare routine into a positive experience, OCHER has attracted significant attention. The product's compact size and stylish design make it ideal for those on the go, especially during trips or after sauna visits. Within just two months of its launch, THE SERUM earned an A rating in LDK the Beauty Men; within four months, it was recognized as BEST in the Begin Best Beauty 2025, and seven months post-launch, it claimed first place at the UOMO Beauty Festival Awards. Adding on the MEN’S NON-NO accolade, the serum has garnered a total of four prestigious awards in a remarkably short period.

Product Highlights: OCHER THE SERUM

Tailored for Men’s Skin

OCHER THE SERUM has been specifically designed to cater to men's skin types, integrating luxurious, effective ingredients that ensure visible results.
1. Potent Ingredients for Men:
- High concentrations of niacinamide, known for its skin-enhancing properties, tailored for men's thick skin.
- Plant-derived bakuchiol, a next-generation retinol, chosen for its compatibility with sensitive male skin.
- Natural salicylic acid source from Himekouji leaf extract, providing gentleness for men prone to skin irritation.
- CICA, or Centella Asiatica extract, to soothe skin and bolster its barrier.
- Vitamin C derivative 3LGA (3-Lauryl Glyceryl Ascorbate), designed to be gentle post-shaving.

2. Moisture and Mattifying Formula:
- Features the proprietary Nano Protein Capsule™, enhancing hydration and elasticity.
- Incorporates azelaic acid to manage excess oil and shine.

3. Transforming Skincare into Relaxation:
- Infused with a refined fragrance of western pear and wood, enriching the skincare experience.
- Reinforces the notion of an all-in-one serum that fits seamlessly into modern lifestyles.

Additional Product Information

• - Product Name: OCHER THE SERUM
• - Volume: 50 mL
• - Launch Date: March 21, 2025
• - Price: Individual purchase at 4,270 JPY (including tax, excluding shipping); Subscription price at 3,960 JPY (including tax).
• - Purchase Links: Single Purchase, Subscription

Insight from the Brand Director

Hiroki Hattori, the development and brand director, expressed: “This recognition, following our success at UOMO, signifies strong support from the younger demographic aware of early aging. OCHER THE SERUM was developed to address masculine skin characteristics, and this award acknowledges our product's effectiveness and smart design. The growing concerns regarding early aging among men, particularly in their twenties and thirties, continue to drive interest in our brand.”

About OCHER

Committed to redefining men's skincare, OCHER offers an All-in-One Serum designed specifically for men’s unique skin characteristics. Utilizing selected premium ingredients, it's not just about creating great products but making them easy to use and integrate seamlessly into men’s lifestyles. By encouraging convenient skincare practices in various settings, OCHER is making skincare more accessible and relatable.

Real-World Implementation

OCHER products have found their way into wellness centers across Japan, including 51 facilities, including Myohou-yu and Yokoyama Yuland Tsurumi, as well as co-working spaces like EXPRESS WORK-Lounge operated by JR Tokai, showcasing a diverse range of applications.

Medical Oversight

The development of OCHER products is supervised by Dr. Tomoko Tanikawa, a certified specialist in dermatology, plastic surgery, and cosmetic surgery, ensuring each product aligns with the highest dermatological standards.