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byFood.com Partners with Wayfarer for Culinary Travel Experiences

Introduction

In an exciting development for culinary tourism in Japan, byFood.com, a gourmet platform tailored for international visitors, has announced a strategic partnership with Wayfarer, a hotel digital experience platform. This alliance aims to enhance the culinary journey for travelers by offering seamless access to local food experiences through the Kabin Now service, allowing users to make reservations in English directly from their accommodations.

Background of the Partnership

Understanding travel spending patterns is essential, as food plays a significant role in the experience of international tourists. According to data from the Japan National Tourism Organization, around 30% of traveler spending is allocated to dining. There's a growing curiosity about Japan's unique food culture, leading to increased demand for experiential content. However, many local providers face challenges such as language barriers and limited marketing reach, making it difficult to connect with potential tourists effectively.

To address these issues, this collaboration seeks to create a robust platform that links travelers with authentic Japanese culinary experiences. By leveraging Wayfarer's Kabin Now, byFood.com aims to enhance the community's visibility while providing tourists with easy access to local dining experiences.

Details of the Collaboration

The partnership officially introduces food experience content on the Kabin Now service, which operates within Wayfarer’s Powered by Kabin accommodation management platform. This service not only recommends accommodations but also selectively showcases local restaurants and attractions, ensuring travelers can immerse themselves fully in Japan’s vibrant culinary scene.

Through the byFood.com integration, users can now quickly search and book various experiences, such as cooking classes, traditional craftsmanship workshops, and local food tours, all available on the Kabin Now app. This innovation promotes important aspects of Japan's gastronomy while encouraging meaningful cultural exchanges between visitors and locals.

Future Developments

Moving forward, byFood is committed to bolstering the value of food-related tourism. This partnership represents just the beginning of a broader strategy to connect more accommodation providers and regional services. Travelers will benefit from an enriched selection of convenient culinary experiences, enhancing their overall visit to Japan.

Meanwhile, Wayfarer plans to implement a rewards mechanism across various services, including lodging, experiences, and dining, further boosting the regional economy and sustainability.

Conclusion

This collaboration aims to create a comprehensive loop of travel value by fostering connections through culinary experiences. byFood.com and Wayfarer aspire to cultivate sustainable tourism that contributes meaningfully to local communities while enriching the travel experiences of individuals exploring Japan. By using food as a bridge between cultures, they envision a future where every meal contributes to the happiness and well-being of people both locally and globally.

About Wayfarer

Founded in October 2019, Wayfarer is dedicated to enhancing hotel operations and experience value, featuring its proprietary operational platform, Materia, and a mobile app called Kabin. Materia integrates solutions for automation, dynamic pricing, and revenue optimization, while Kabin simplifies traveler interactions with hotels through features such as self-check-ins and tailored recommendations.

About byFood

byFood is a socially responsible platform focused on sharing authentic Japanese culinary experiences with international visitors. By providing a seamless journey from cultural insights before travel to reservations during the trip and even purchasing Japanese food post-visit, byFood embraces the motto of connecting Japan and the world through food. Their Food for Happiness programme also aids in delivering meals to children in developing countries, reinforcing their commitment to social contribution through food tourism.

For more information, visit byFood's website or their YouTube channel.