#Japan #Tokyo #Seven-Eleven #Butamen #Cup Noodle

The Much-Awaited Butamen BIG Is Here!

In a significant development for instant noodle lovers across Japan, Seven-Eleven Japan Co. announced the limited launch of Butamen BIG, a larger version of their beloved mini cup noodle, Butamen. This exciting release, which hits the shelves on April 14, celebrates the 10th anniversary of Butamen's annual appearance, fulfilling fan requests for a more substantial serving.

Butamen, known for its rich, authentic flavor that rivals that of traditional snacks, has become a favorite among nostalgic adults looking to relive childhood memories. This limited edition showcases a bold increase in size—approximately 2.5 times larger than the original, appealing to those who crave a heartier meal.

Celebrate the Joy of Eating BIG!

Fresh from the collaboration between OYATSU COMPANY, the manufacturer of Butamen, and Acecook, a prominent instant noodle producer, Butamen BIG offers an experience that resonates across generations. Not only has it garnered considerable attention on social media each year, but it also captures the essence of a delightful snacking experience—one that blends nostalgia with satisfaction for today’s consumers.

Key Features of Butamen BIG:

• - Price: 185 yen (tax included: 199.80 yen)
• - Launch Date: April 14 (Tuesday) - available at a variety of locations nationwide. Limited quantities!

Butamen BIG’s net weight is 87g, where the noodle portion contributes 78g—making it significantly larger than its predecessors, with noodles approximately 2.8 times the size of the regular variety. It’s designed to cater to adult appetites while providing the comfort of familiar taste.

Rich and Flavorful Tonkotsu Soup

The secret to Butamen's captivating taste lies in its meticulously crafted tonkotsu broth. This flavorful soup blends pork with chicken, onions, and a mix of spices—a combination designed for optimal richness without overwhelming the palate. Furthermore, the seasoning-coated square-cut noodles perfectly complement the soup's depth while ensuring a delightful finish. The simplicity of the added sesame further enhances the overall flavor profile of the dish.

A Nostalgic Tale of Butamen

Butamen first burst onto the scene in 1993, created to complement the successful lineup of the mini cup ramen series, following the debut of its popular counterparts, the soy sauce and curry flavors from Baby Star. The choice of tonkotsu was a nod to the rising trend of pork bone ramen at the time, and the playful name “Butamen” reflects both the main ingredient and the joy of eating, creating an engaging package for customers.

Interestingly, since its inception, Butamen's mascot pig character remained nameless until a voting campaign in April 2021 finally designated the whimsical title of “Butamen-kun.” Coincidentally, this campaign coincided with the establishment of April 12 as “Butamen Day,” celebrating the cherished relationship between the product and its loyal fan base.

An Enduring Delight to Relish

As a limited edition available only at 7-Eleven, Butamen BIG continues to reflect the dedication of the team behind its creation—the desire to offer adults a generous portion of the flavors they cherished as children. With the price remaining unchanged from previous sales events, the brand aims to deliver consistency in both taste and value. Embrace the essence of Butamen, and indulge yourself with a satisfying experience that combines nostalgia with a generous helping of delightful flavors!

Explore and savor this unique cup noodle experience, only available for a limited time at your local 7-Eleven!

Special site: Butamen Paradise
Note: Availability may vary by location, and prices are subject to change. The taxable price of 199.80 yen reflects an 8% consumption tax applied.
All product images are for illustrative purposes only.