Kimono Yamato Expands Formal Kimono Rental Service Significantly

Kimono Yamato Expands Formal Kimono Rental Service

Kimono Yamato, a well-established kimono specialty store based in Shibuya, Tokyo, will significantly broaden its formal kimono rental offerings starting on August 8, 2025. The company, known for its commitment to quality and customer support over its century-long history, will also unveil a comprehensive website designed to make selecting kimonos for various occasions easier for customers.

An Extensive Collection

In addition to previously popular options such as tomesode and hōmongi, about 160 new pieces will join the rental lineup, bringing the total to over 250 garments. This extensive selection caters to different seasons, events, and individual preferences, providing the perfect attire for customers.

Unique Features of Kimono Yamato's Formal Rentals

1. Diverse and Comfortable Choices: Clients can choose from over 250 kimonos, including tomesode, hōmongi, iro-muji, and the newly released Harenohi Kosode, which is a modern take on traditional designs. Different sizes are available to ensure a beautiful fit for everyone.

2. Nationwide Availability for Fittings: Kimono Yamato has around 70 stores across Japan where customers can try on and seek assistance in selecting the perfect garment. The staff provides meticulous consultations tailored to individual preferences and event requirements.

3. Century-Long Craftsmanship for Special Days: Each piece is made with high-quality materials and craftsmanship, reflective of the company's dedication to excellence honed over 100 years. The rental packages include ten essential items, ensuring every special occasion is adorned elegantly and with peace of mind.

Rental Pricing

The formal kimono rental packages are available at three price points as follows:

- ¥55,000 (tax included)
- ¥77,000 (tax included)
- ¥110,000 (tax included)

New Release Highlights

- Harenohi Kosode: Priced at ¥77,000 (tax included), this original design blends traditional motifs created in Kyoto with easy-care polyester material. This semi-formal piece is versatile enough for both ordinary special occasions and events wanting to elevate the festive spirit, featuring two ways to style the accompanying obi, which is crafted with Nishijin weaving techniques.

- Exclusive Benefits for the New Release: To celebrate the launch, Kimono Yamato is offering an exciting promotion where customers can rent a second piece free of charge within one year from their initial rental date. This allows individuals to enjoy special moments, whether during New Year celebrations or other events, in style.

Revamped Website

To further assist customers, the formal rental section of Kimono Yamato's website will provide an array of information, including rental procedures, garment contents, and tips for selecting appropriate kimonos based on occasions. Visitors can view the new collection and learn more about the services Kimono Yamato offers at the Kimono Yamato Formal Rental site.

Product Lineup Overview

- Tomesode: A formal garment typically worn by married women, especially by the mothers of brides and grooms at weddings.
- Hōmongi: A semi-formal kimono suitable for both unmarried and married women, ideal for ceremonies like graduations and weddings.
- Iro-muji: A versatile solid-colored kimono appropriate for everything from formal events to casual outings, easily changeable with different obi styles.
- Harenohi Kosode: A refined design that suits ceremonies and personal special occasions, emphasizing elegance and comfort.

Kimono Yamato, a brand rich in history and tradition, continues to innovate and cater to the evolving lifestyle needs of its customers through its extensive service offerings, ensuring that every interaction with kimonos is a delightful experience. For more information or to explore the beautiful world of kimonos, follow them on Instagram @kimonoyamato.