#Japan #Healthy Eating #BASE FOOD #Meguro #Joga Sports

Base Food Partners with Joga Sports College

Base Food Co., Ltd., headquartered in Meguro, Tokyo, is excited to announce a new supplier agreement with Joga Sports College, an organization led by former Japan national soccer team players Kosuke Ota and Shotaro Haraguchi. This collaboration is part of the BASE UP SPORTS PROJECT, which aims to support healthy body development and enhance sports performance.

Supporting Health Through Nutrition

Base Food has launched the BASE UP PROJECT, focusing on integrating complete nutrition into everyday life to boost the mental and physical well-being of individuals. This initiative spans various activities across sports, music, arts, and culture, illustrating the company's commitment to a brighter society where everyone can shine.

The BASE UP SPORTS PROJECT, specifically, engages with Joga Sports College under the shared mission of providing equal opportunities for all children to enjoy sports. The recent supplier contract will allow Base Food to support Joga Sports College by providing its BASE FOOD product line to participants, thereby promoting healthy eating habits alongside their sports training.

Joga Sports College Overview

Joga Sports College is dedicated to ensuring that all children can experience sports equally. Their initiatives include:

• - Offering free sports schools with no monthly fees
• - Hosting free sports events nationwide
• - Conducting sports classes and donating soccer balls to special support schools and children’s facilities

Their mission is to expand the future possibilities of children through sports, aiming to nurture active, healthy lifestyles.

A Shared Vision for Health and Sports

Representative Shotaro Haraguchi expressed his enthusiasm for partnering with Base Food, emphasizing the importance of daily nutrition in supporting children's growth and aspirations. He stated, “I believe that daily meals form the crucial foundation for children's development and dreams. Partnering with Base Food allows us to deliver better nutrition to sports-involved children, creating a vibrant environment for all.”

About Base Food

Since its inception in April 2016, Base Food has been at the forefront of the food tech industry in Japan, innovating staple foods to make healthy eating an everyday reality. The company specializes in developing complete nutrition foods that are simple to prepare, delicious to eat, and possibly life-changing for consumers. The BASE FOOD range includes various products such as pasta, bread, ramen, and snacks, all designed to offer one-third of daily nutritional needs in a single meal. With over 300 million servings sold and a growing customer base, Base Food is redefining how nutrition is approached in modern lifestyles.

Conclusion

The partnership between Base Food and Joga Sports College marks a pivotal step in promoting health consciousness among the youth. By integrating nutrition with sports, both organizations aim to empower future generations, ensuring that all children can enjoy the benefits of physical activity and holistic health. Through this collaboration, Base Food solidifies its role as a pioneer in the health food industry, advocating for better eating habits that underpin active lifestyles.