ACECO's 'Always Lift. Never Quit.' Ethos Inspiring Industry Renaissance
Forged by GRIT: The ACECO Journey
In the world of industrial lifting, one name shines with unwavering resilience and dedication: American Crane & Equipment Corporation (ACECO). Their story is a testament to the spirit of perseverance encapsulated in their mantra, "Always Lift. Never Quit.™" Founded in 1972, ACECO has evolved from modest beginnings into a prominent player in the overhead lifting sector, providing top-tier cranes and innovative lifting solutions.
A Legacy Rooted in Resilience
The roots of ACECO trace back to founder Oddvar Norheim, whose remarkable journey from Lygra, Norway to the United States embodies the immigrant spirit of determination and hard work. Despite facing numerous hardships, Norheim managed to build a company respected across various sectors, including nuclear, aerospace, and defense. His philosophy emphasized a strong work ethic, integrity, and leadership by example, values that continue to drive the company today.
"We lean into challenges, not away from them," says Karen Norheim, the current President & CEO. This ethos has been instrumental in shaping ACECO's culture, encouraging employees to embrace adversity as a catalyst for growth.
Family Leadership: A Second Generation Thrives
Under the guidance of Norheim’s daughters, Karen and Stephanie Delibertis, ACECO has transitioned into a successful second-generation family business. They have not only retained but also enhanced their father's legacy, ensuring that the foundation of perseverance, heart, and integrity remains at the company's core. Stephanie Delibertis describes their father as someone who, regardless of setbacks, would always rise again—a lesson they carry forward in their leadership approach.
The Power of Storytelling
To share their rich history and core values, ACECO released a captivating short film that explores the company’s origins and its evolution. The film features a blend of archival images, insightful interviews, and candid behind-the-scenes clips. It serves as a visual representation of ACECO's mission and the cultural DNA ingrained in the organization. As part of their storytelling, ACECO emphasizes the importance of family values, immense community ties, and the relentless pursuit of excellence.
Engaging with Your Audience
The narrative woven through ACECO's journey is not merely a highlight of their achievements; it also offers inspiration for others within the industry and beyond. Through platforms like YouTube, they invite audiences to understand the grit and determination that fuel their operations. Their dedication to embracing challenges and driving forward with integrity sets a standard in the industry.
With an ever-expanding portfolio of products and services, ACECO stands as a beacon for those who dare to dream and work hard. The company’s history of innovation and reliability makes it a cornerstone in the world of lifting solutions. As they continue to push boundaries, they remain committed to the principle of lifting not just heavy loads, but also the spirits of their workforce and customers alike.
Looking Ahead
As ACECO sets its sights on the future, their commitment to their mantra remains steadfast. They continue to adapt and thrive in a challenging marketplace while maintaining the values that have defined them since their inception. With a rich legacy to draw from and a clear vision for tomorrow, ACECO is poised to redefine what it means to be a leader in the overhead lifting industry.
For more details about their inspiring journey and to watch their full video, visit their official website or YouTube channel. ACECO is not just about the equipment; it’s about a philosophy that embodies the essence of hard work, family, and relentless drive to succeed.