Eastbridge and Voluntary Advantage Collaborate on Broker Practices Survey
In a significant move for the voluntary benefits industry, Eastbridge Consulting Group and Voluntary Advantage have announced an expansion of their partnership to launch an annual survey focused on brokers. This collaborative initiative aims to provide the most comprehensive analysis of broker best practices, preferences, and challenges in the voluntary benefits sector. The survey is set to kick off on March 3 and will run until March 21, 2025, with a focus on gathering crucial data that can inform brokers and carriers in making strategic decisions.
Eastbridge, a prominent marketing advisory firm serving the voluntary/worksite benefits market in the U.S. and Canada, has a history of conducting annual broker surveys since 2013. By leveraging the new data collected through this partnership with Voluntary Advantage, which is dedicated to fostering innovation and collaboration within the benefits industry, Eastbridge plans to enhance its existing research and provide updated insights to its Information Partner™ program participants. This is vital for carriers looking to better understand the needs and trends emerging from a key stakeholder group—the brokers themselves.
The survey will cover various important topics, including sales growth, voluntary product offerings, claims integration processes, enrollment strategies, technology funding, and criteria for choosing carriers. This breadth of information is expected to yield valuable insights for both brokers and carriers alike, helping them to navigate the evolving landscape of voluntary benefits.
Nick Rockwell, the president of Eastbridge, expressed optimism about the collaboration, noting that Voluntary Advantage's leadership provides an essential pulse on the distribution aspects of the voluntary market. “Their insight will bolster the study’s value even more,” he stated.
Brokers who participate in the survey will not only contribute vital knowledge but will also gain access to exclusive webinars that highlight key findings from the survey results. This aspect will enable them to benchmark their practices against those of their peers and ensure they maintain a competitive edge in the marketplace. The opportunity for brokers to understand industry trends and compare practices is invaluable, particularly as the market for voluntary benefits continues to grow and evolve.
Voluntary Advantage has been a key player in the voluntary benefits sector, advocating for the industry's interests and promoting innovation by providing a platform for sharing important information and ideas. They aim to prioritize consumer needs and enhance the overall customer experience in the benefits landscape. By partnering with Eastbridge, they are helping to ensure that brokers and carriers are equipped with the knowledge necessary to make informed decisions that will impact their business operations positively.
For those interested in partaking in this important broker survey, details can be obtained by contacting Eastbridge directly, or Voluntary Advantage via their provided email addresses. Additionally, carriers looking to join Eastbridge's Information Partner™ program should also reach out for more information on how they can benefit from this collaborative effort.
The annual broker survey will undoubtedly serve as a critical tool for obtaining insights that drive success in the voluntary benefits market, setting a new benchmark for data-driven decisions in the industry. As we move forward into an increasingly competitive environment, such partnerships and collaborative initiatives will be essential for empowering brokers and carriers alike to thrive in the ever-changing voluntary benefits landscape.
Eastbridge, a prominent marketing advisory firm serving the voluntary/worksite benefits market in the U.S. and Canada, has a history of conducting annual broker surveys since 2013. By leveraging the new data collected through this partnership with Voluntary Advantage, which is dedicated to fostering innovation and collaboration within the benefits industry, Eastbridge plans to enhance its existing research and provide updated insights to its Information Partner™ program participants. This is vital for carriers looking to better understand the needs and trends emerging from a key stakeholder group—the brokers themselves.
The survey will cover various important topics, including sales growth, voluntary product offerings, claims integration processes, enrollment strategies, technology funding, and criteria for choosing carriers. This breadth of information is expected to yield valuable insights for both brokers and carriers alike, helping them to navigate the evolving landscape of voluntary benefits.
Nick Rockwell, the president of Eastbridge, expressed optimism about the collaboration, noting that Voluntary Advantage's leadership provides an essential pulse on the distribution aspects of the voluntary market. “Their insight will bolster the study’s value even more,” he stated.
Brokers who participate in the survey will not only contribute vital knowledge but will also gain access to exclusive webinars that highlight key findings from the survey results. This aspect will enable them to benchmark their practices against those of their peers and ensure they maintain a competitive edge in the marketplace. The opportunity for brokers to understand industry trends and compare practices is invaluable, particularly as the market for voluntary benefits continues to grow and evolve.
Voluntary Advantage has been a key player in the voluntary benefits sector, advocating for the industry's interests and promoting innovation by providing a platform for sharing important information and ideas. They aim to prioritize consumer needs and enhance the overall customer experience in the benefits landscape. By partnering with Eastbridge, they are helping to ensure that brokers and carriers are equipped with the knowledge necessary to make informed decisions that will impact their business operations positively.
For those interested in partaking in this important broker survey, details can be obtained by contacting Eastbridge directly, or Voluntary Advantage via their provided email addresses. Additionally, carriers looking to join Eastbridge's Information Partner™ program should also reach out for more information on how they can benefit from this collaborative effort.
The annual broker survey will undoubtedly serve as a critical tool for obtaining insights that drive success in the voluntary benefits market, setting a new benchmark for data-driven decisions in the industry. As we move forward into an increasingly competitive environment, such partnerships and collaborative initiatives will be essential for empowering brokers and carriers alike to thrive in the ever-changing voluntary benefits landscape.
Topics Business Technology）
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