Discover the Perfect Fit: HEAVEN Japan's Pop-Up Shop in Hakata

HEAVEN Japan Pop-Up Shop: A Fitting Experience in Hakata

From July 23 to 29, 2025, HEAVEN Japan is hosting a unique pop-up shop at the Hakata Hankyu Department Store. Offering a chance for women to explore, try on, and purchase the ideal undergarments that resonate with their individual needs.

Empowering Women Through Proper Fit

HEAVEN Japan, based in Osaka, is dedicated to developing and selling appropriately fitting undergarments known as "適正下着®". Research indicates that nearly 80% of women wear bras that do not fit properly. This prevalence can be attributed to lack of proper guidance during adolescence, leaving many women choosing bras based on uncertain assumptions rather than informed decisions.

By creating undergarments that cater to a variety of body shapes, preferences, and issues, HEAVEN Japan aims to empower women to embrace their individuality. Additionally, they provide online consultation services with underwear experts and rules for free exchanges and returns, enhancing the shopping experience.

Unique Fitting Experiences

In HEAVEN Japan's fitting salons located in Tokyo and Osaka, personalized counseling is offered to each customer. Experts provide tailored advice and suggest products that align perfectly with each person's needs. To spread this experience across Japan, HEAVEN Japan conducts monthly pop-up events, fostering a space where individuals can consult professionals and feel comfortable trying on different styles. Past events in Hakata have attracted many visitors, leading to the decision to return this summer.

Featured Products at the Pop-Up Shop

At this pop-up event, visitors can expect a selection of top-selling items, including the renowned "元祖脇肉キャッチャー", as well as popular collections such as "ビスチェリーナ" and "シン・胸不二子ブラ", available in a diverse range of sizes from B65 to M90. This ensures that attendees can find the perfect fit suited to their body types. Seasonal offerings include non-lace bras that minimize visibility under summer attire, and sweat-friendly options like the "SELFIT BRA" that features lightweight and breathable materials.

Exciting Future Collections

Alongside the ongoing pop-up, HEAVEN Japan will also showcase its 2025 autumn and winter collection. Attendees will be the first to receive the catalogue, which includes new sizes and designs that cater to a wider array of customers.

Raising Awareness About Emergency Preparedness

A notable addition this year is the introduction of a disaster preparedness corner. Through surveys, it was found that many neglect to pack underwear in their emergency bags. HEAVEN Japan aims to shed light on this issue and will feature a panel discussing essential items for evacuation, along with demonstrations on cleaning methods that can be beneficial during emergencies. A new set of disaster-related underwear is set for release in August, adding to the awareness and preparedness efforts.

An Easy and Inviting Experience

Visiting the pop-up shop is made effortlessly accessible. Without appointment reservations, shoppers can drop in and receive personalized fitting advice from HEAVEN Japan's professional consultants. The fitting experience lasts approximately 15-20 minutes, making it feasible to stop by during shopping trips. To manage peak times, entrance tickets will be handed out if necessary.

The mission of HEAVEN Japan is to stay attuned to the modern woman's lifestyle and continue providing '適正下着®' products that support both mental and physical wellbeing.