Udon Anniversary
2025-10-08 03:33:42

Celebrating 3 Years: Yamashita Honki Udon Shinjuku Kabukicho Festival

Celebrating 3 Years of Yamashita Honki Udon Shinjuku Kabukicho



Yamashita Honki Udon Shinjuku Kabukicho is excited to announce its upcoming “Anniversary Festival” as it marks three successful years since its grand opening on October 10, 2022. This beloved udon shop, located in the heart of one of Japan's busiest commercial districts, has welcomed approximately 380,000 customers since its inception. To express gratitude to its loyal patrons, the shop will host a two-day event on October 9th and 10th, 2025.

Special Offers During the Festival


During the festival, guests can enjoy the following exclusive deals:

October 9th: Special Udon Offer


On this day, customers visiting Yamashita Honki Udon can savor the delicious White Mentaiko Cheese Cream Udon for just 980 yen (tax included). This creamy delight offers a unique twist on traditional udon, combining rich flavors that are sure to please.

October 10th: Exclusive Original Drawstring Bag


On the second day, the first 50 customers to dine at the restaurant (with a minimum order of 1,000 yen) will receive an exclusive Yamashita Honki Udon Original Drawstring Bag. This limited item is perfect for fans of the brand and a great souvenir of this special anniversary.

Please note that these offers cannot be combined with any other promotions or discounts, and dining must occur within the restaurant to qualify for these specials.

A Growing Legacy


Since its launch in October 2022, Yamashita Honki Udon has been a hit among both local and international guests drawn to the vibrant atmosphere of Shinjuku. Managed by Garden Co., Ltd., the restaurant aims to provide not just a meal but an experience that emphasizes the dedication and technique behind authentic Sanuki udon. With its meticulous preparation methods, using carefully selected wheat, the udon served at this establishment is known for its firm texture and rich flavor. The dashi broth, brewed from kelp and bonito, complements the handmade udon perfectly, creating a delightful balance between ingredients.

As the brand continues to flourish, it now boasts 20 locations across Japan, focusing on expanding its footprint while always aiming to draw in new customers who haven't yet experienced the joy of “Honki Udon.” The anniversary celebration is not just about commemorating the past but looking forward to continuing to serve customers with quality and passion.

Join the Celebration


The staff at Yamashita Honki Udon is looking forward to celebrating this milestone with all patrons, both new and long-time supporters. They invite everyone to come join in the festivities and enjoy delicious udon made with love and dedication.

To learn more about Yamashita Honki Udon and for up-to-date information on the anniversary festival, please visit their official website.

About Garden Co., Ltd.


Garden Co., Ltd., founded in December 2015, operates various restaurant brands, including Yamashita Honki Udon, aiming to create spaces that bring happiness and joy to all who visit. With a robust business strategy and over 197 locations nationwide, the company continues to innovate and enhance its dining experiences. Their commitment to quality and growth shines through in their expanding portfolio of culinary establishments.

For inquiries about the anniversary festival or other information related to Yamashita Honki Udon, please contact Garden Co., Ltd. through their website.


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Topics Consumer Products & Retail)

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