Matilda Launches Collaboration Event with Poplar Publishing for Family Cooking Takeout

Exciting Collaboration Between Matilda and Poplar Publishing

Matilda, an innovative takeout service specializing in home-cooked meals, is excited to announce its collaboration with Poplar Publishing for a unique event starting on June 9, 2025. Under the mission of creating a society where children can remain innocent and playful, Matilda aims to transform the evening meal into a delightful experience for families. This event features exciting activities linked with the beloved children’s book series "Niko-chan the Little Ogre," created by the popular duo Keropons and illustrated by Ai Hara.

Event Highlights

The upcoming event includes three main components designed to infuse joy and surprise into children’s “dinner time”. Here’s what families can look forward to:

1. Niko-chan Collaborative Coloring Page Distribution

Every month, Matilda offers popular coloring pages, and this time, they present a special collaboration version featuring Niko-chan! Completed coloring pages will be displayed at all Matilda stations. Supplies are limited, so be sure to get yours while they last!

2. Giveaway of Niko-chan Picture Books

Children who bring their completed coloring pages to a Matilda station and send in the secret phrase via LINE will have a chance to win one of ten Niko-chan picture books in a special drawing.

3. Dinner Scratch Quiz (Niko-chan Edition)

The beloved "Dinner Scratch Quiz," which has previously been a hit, returns with a Niko-chan twist! This special five-day event is designed to enhance family mealtime experiences and will be available from June 9 to June 20. Note that quiz cards will be distributed only from June 9 to June 13.

Background and Purpose of the Event

The collaboration stems from a shared mission between Matilda, serving many parenting families, and the joyfully dynamic character Niko-chan, who resonates with children experiencing their "no-no" phase. This synergy emphasizes the idea of fostering small joys amidst daily routines, making this collaboration a natural fit.

Furthermore, this reflects Matilda's ongoing commitment to partner with organizations and enterprises that align with its mission, encouraging a society where children can remain carefree and joyful.

For more information on the event, you can visit Matilda's official blog here.

About Poplar Publishing and Niko-chan

The series "Niko-chan the Little Ogre" is a beloved set of picture books that explores the life of a lively toddler, balancing mischief with the love for their parents. It has become a favorite within families across the nation.
Founded in 1947, Poplar Publishing has been a trusted name in children's literature. Their office is located in Shinagawa, Tokyo.

Introduction to Matilda

Having over 750 menu items, Matilda encapsulates cultural and social themes while providing meals that spark children's excitement and curiosity about food. The experience goes beyond mere dining; it fosters interaction at Matilda stations and encourages meaningful conversations around the dining table. By emphasizing a dynamic “food” experience, Matilda believes in nurturing a society where children can thrive.
Meals can be seamlessly ordered via LINE, allowing families to cater to their preferred frequency and quantities, with same-day orders accepted within limited hours.

Discover more about Matilda here.