#Japan #Shinjuku #Newoman #LIFiLL #Ayumi Hamamoto

Experience the Essence of LIFiLL at NEWoMan Shinjuku

From March 26 to April 2, 2026, LIFiLL is set to enchant shoppers with a captivating pop-up store located in the heart of NEWoMan Shinjuku's first-floor event space, ‘NEWoMan Square’. The event promises an exclusive first look at the brand's latest Spring/Summer collection, featuring special items created in collaboration with stylist Ayumi Hamamoto. This limited-time event is an opportunity to discover unique pieces that seamlessly blend comfort with Hamamoto's distinct fashion sensibility.

Founded in 2021 under the guiding principle of “subtle luxury filling everyday life,” LIFiLL has quickly made a name for itself in the fashion industry. Operated by Stylem Takisada Osaka Co., LTD, a textile company with over 160 years of history, LIFiLL is committed to delivering top-notch quality through its 100% Japan-made products. Their signature series includes the soft and smooth ‘COTTONY®’ collection as well as the washable 100% wool ‘WOOLISH’ series, catering to those who appreciate simplicity and sophistication.

Pop-Up Store Details

• - Dates: March 26 (Thursday) - April 2 (Thursday)
• - Hours: Monday to Saturday 11:00 AM - 8:30 PM, Sunday and Holidays 11:00 AM - 8:00 PM
• - Location: NEWoMan Square, 1F Event Space

During this event, attendees will have the chance to purchase both new and staple items directly from the store. As an added bonus, customers who make a purchase will receive a complimentary detergent pouch from ‘well wash’ (1-use) and an original LIFiLL laundry bag as a novel gift.

Special Collaborations with Ayumi Hamamoto

The collaboration with Ayumi Hamamoto brings fresh energy to LIFiLL’s lineup, with a focus on enhancing comfort while adding a stylish twist. Some standout pieces include:

• - COTTONY® SHEER FIT TEE: This top combines a compact fit with a delicate dolman sleeve design, providing an elegant, clean appearance that highlights its fabric’s texture. Versatile enough for layering or standalone wear, it's perfect for various occasions.
• - COTTONY® SHEER RELAX TEE: Offering a relaxed fit, this tee's longer sleeves can be styled both casually and elegantly.
• - COTTONY® SHEER TANKTOP: Designed for versatility, this tanktop brings a touch of femininity, making it ideal for layering or wearing on its own.
• - COTTONY® SOFT STRETCH GATHER SKIRT: Crafted from high-density rib fabric, this skirt features a gathered design for a flattering silhouette, paired with a deep slit for ease of movement.

Each of these items showcases LIFiLL’s commitment to quality and thoughtful design, ensuring that customers not only look good but also feel comfortable in any setting.

For a first glance at these exclusive pieces, mark your calendars for April 4, when they will also be available online. Prices range from ¥7,700 to ¥15,400 inclusive of tax. Customers can explore all offerings through LIFiLL’s official website: LIFiLL Official Website.

Background on Ayumi Hamamoto

Ayumi Hamamoto, a renowned stylist, has made waves in the fashion media since her independence in 2018. With a solid foundation in apparel retail and fashion editing, she brings a unique perspective to her collaborations, continually pushing the boundaries of style and comfort.

About Stylem Takisada Osaka Co., LTD

Established in 1864, Stylem Takisada Osaka Co., LTD is a leading textiles company in Japan, specializing in four key areas: textiles, raw materials, apparel products, and lifestyle. Their focus on sustainability and value-added products highlights their commitment to innovation and eco-conscious practices.

For any inquiries, please reach out to LIFiLL via email: [email protected].

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Join us at the LIFiLL pop-up at NEWoMan Shinjuku and immerse yourself in the brand’s unique fashion narrative that combines comfort, quality, and style like never before!