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Pillsbury™ Funfetti® Celebrations Cake Mix: A Sweet Home Baking Innovation

Pillsbury™ Baking has announced the launch of their new Funfetti® Celebrations Cake Mix, designed to make it effortless for home bakers to create stunning sprinkle-covered cakes reminiscent of viral trends that have taken social media by storm. With the rise of extravagant sprinkle cakes showcased across platforms like TikTok, Pillsbury is stepping in to make this joyous treat accessible to everyone, eliminating the hefty price of boutique bakery cakes.

Funfetti® Celebrations Cake Mix is a game-changer for anyone looking to add a sprinkle of magic to their next gathering or simply indulge in some fun baking at home. The mix features sprinkles mixed right into the batter, along with an additional pack of decorative sprinkles—including stars, pearls, rainbows, and sequins—to truly elevate the cake's aesthetic.

Simple Preparation

Creating a marvelous sprinkle cake doesn’t have to be complicated. The preparation is straightforward: just combine cake mix with eggs, oil, and water, stir until smooth, and pop it in the oven. Once baked, it's time for the fun part—decorating! Spread your favorite Funfetti frosting on top of the cooled cake and get creative by pressing in the assorted sprinkles, starting from the base and moving upward. The result is a picture-perfect centerpiece that's Instagram-ready, ideal for birthdays, celebrations, or simply to enjoy with family and friends on a weekend.

According to Dan Anglemyer, Chief Operating Officer at Hometown Food Company, “With Funfetti® Celebrations Cake Mix, we're bringing the sprinkle cake trend straight to home bakers so they can create stunning, festive cakes for a fraction of the cost. It's all about making special moments even sweeter—and more fun!”

Availability and Inspiration

The newly launched Funfetti® Celebrations Cake Mix is currently available at Walmart, priced at $3.98 for a 19.4 oz box, with plans to expand availability to other national retailers shortly. For those seeking inspiration or tips on decorating their cakes, Pillsbury has a wealth of resources including sprinkle-stacking techniques and creative cake ideas available on their website, PillsburyBaking.com. You can also follow their journey on social media platforms like Facebook, Instagram, and Pinterest where they showcase user creations and promote community baking.

As the popularity of sprinkle cakes continues to rise, Pillsbury's Funfetti® Celebrations Cake Mix stands out as the perfect solution for anyone who wants to partake in the fun. Whether it's for a child's birthday party, a family gathering, or just a fun baking session with friends, this cake mix ensures that delightful moments can be easily created in the comfort of one’s own kitchen.

About Hometown Food Company

Hometown Food Company, headquartered in Chicago, IL, manages the iconic Pillsbury™ brand’s range of shelf-stable baking products. Established by Brynwood Partners in August 2018, the company’s portfolio also includes brands like Hungry Jack®, Arrowhead Mills®, and Martha White®, among others.

Be sure to experience the magic of at-home baking with Pillsbury's Funfetti® Celebrations Cake Mix and celebrate every occasion with a splash of creativity and sprinkle-filled joy!