#Canada #Vancouver #Plant-Based #VEGAIN #SURGE

VEGAIN Launches Equity Crowdfunding for Revolutionary Protein Beverage

VEGAIN, a Canadian brand specializing in performance nutrition, has embarked on a crowdfunding journey that invites the public to become part of its growth narrative. This move not only validates their commitment to community-driven innovation but also marks a significant milestone in the launch of SURGE™, Canada’s first clear, plant-based protein beverage.

The Birth of SURGE™

SURGE™ is an innovative ready-to-drink beverage designed to meet the needs of health-conscious consumers. It provides 25g of plant-based protein, combined with vital electrolytes, all packed into a refreshing and easily digestible drink. With a patent pending, SURGE™ stands out as a trailblazer in the protein beverage segment by offering a clean and functional alternative to traditional protein drinks.

Melissa L'Heureux-Haché, the Founder and President of VEGAIN, expressed her enthusiasm about this initiative, stating, "This is a strategic opportunity to scale a category-first Canadian innovation. Our early traction signals a strong demand across wellness and performance audiences, and we're giving the public a chance to invest in its growth, not just institutions."

Having launched in late Q3 2025, SURGE™ quickly outperformed VEGAIN’s previous best-selling product by over 21% in just six weeks, all achieved without any paid advertising. This impressive growth reflects the product's alignment with consumer interests, and VEGAIN is already arranging partnerships with major retailers across Canada while eyeing expansion into the U.S. market.

Community-Driven Growth

The decision to engage in equity crowdfunding stems from VEGAIN’s desire to reward the community that played a pivotal role in building the brand. L'Heureux-Haché emphasized this sentiment by stating, "We chose equity crowdfunding to reward the customers and community who helped build this brand. It's a natural extension of our values."

The funding raised from this campaign will serve several critical purposes:

• - Scaling the production and distribution of SURGE™.
• - Expanding VEGAIN's retail presence throughout North America.
• - Accelerating research and development for additional innovations within their clean supplement line, including hydration, creatine, and recovery formulas.

This funding initiative coincides with VEGAIN's opening of its first flagship store in downtown Vancouver. This location will function as both a brand hub and operational headquarters, further anchoring the brand within the community it serves.

Market Trends and Future Outlook

According to a report by Newstrail, the global market for protein drinks is poised for significant growth, projected to reach $76.6 billion by 2032. This increase is driven by the rising demand for convenient, functional, and easy-to-digest products, positioning VEGAIN uniquely within this burgeoning market.

Founded in Vancouver, British Columbia, VEGAIN is dedicated to creating high-performance sports nutrition products that are clean and effective. Every formula undergoes third-party testing, ensuring they are 100% vegan and devoid of any fillers, dyes, or artificial flavors. VEGAIN stands at the forefront of sports nutrition innovation, championing values of transparency and athlete-backed formulations that resonate deeply in today's health-conscious market.

In a world increasingly leaning towards plant-based alternatives, VEGAIN’s innovative approach showcases their commitment to leading the charge in clean nutrition, making this crowdfunding campaign an exciting prospect for potential investors, health enthusiasts, and those looking to be part of something transformative in the realm of nutrition.