Adcom Expands Capabilities Through Acquisition of Spark Your Brand, Inc.

Adcom Expands Its Marketing Reach with Spark Your Brand Acquisition

In a strategic move aimed at enhancing its service offerings, Adcom, a premier integrated marketing agency based in the Midwest, has announced the acquisition of Spark Your Brand, Inc. This specialized agency is well-regarded for its expertise in branding and retail merchandising across various platforms, including wholesale and e-commerce.

Adcom’s Chief Growth Officer, Craig Martin, shared his enthusiasm about the acquisition, emphasizing that Spark's depth of knowledge in the tools and building products sector aligns perfectly with Adcom's core focus areas. "This acquisition solidifies our role as a robust, full-funnel agency—delivering measurable impacts at every point along the customer journey," stated Martin.

Spark's CEO, Randy Golenberg, amplified this sentiment, highlighting that their agency has built a commendable reputation for delivering high-quality branding and merchandising solutions. He expressed his belief that their specialized skills would not only enhance Adcom's existing service portfolio but also deliver exceptional value to clients on a larger scale.

Justin Morcelle, Adcom's President and COO, echoed these sentiments, noting that the talented team from Spark will greatly augment Adcom's capacity to create top-tier marketing programs. Their shared business vision and cultural compatibility make this partnership a natural alignment, he explained. The Spark Your Brand name will continue to exist, functioning under the Adcom umbrella, with Golenberg at the helm.

Golenberg conveyed the primary philosophy of Spark—delivering outstanding work. He added, "This acquisition enables us to leverage additional talent and expertise to provide clients with elevated services."

This acquisition not only marks a significant milestone for both companies but also reaffirms Adcom’s commitment to bolstering the creative marketing community in the region. Joe Kubic, Adcom's CEO, noted that bringing together innovative minds will enhance the local marketing ecosystem and positively impact the organizations and individuals they serve.

The merger promises a seamless integration of services, ensuring that existing clients experience minimal disruption while paving the way for new growth opportunities. Since its inception in 1989, Adcom has been dedicated to fostering an environment of creativity and high-level service—qualities that both agencies proudly represent.

About Adcom

Adcom is an independent marketing agency distinguished for its integrated marketing strategies that yield measurable outcomes through strategic media and content. With vast experience across multiple industries, Adcom's commitment to innovative marketing solutions fuels its growth.

About Spark Your Brand, Inc.

Spark Your Brand, Inc. is a specialized agency recognized for its strategic prowess in retail and distribution, innovative branding techniques, and cohesive merchandising solutions. Their tailored strategies significantly improve brand visibility and audience engagement across both B2C and B2B channels.

Through this strategic acquisition, Adcom and Spark Your Brand stand poised to redefine the contours of marketing effectiveness in their industry, ensuring enhanced service delivery and an enriched client experience.