#Japan #Tokyo #Self-Care #IROHA #Inner Beauty

Embrace the New Revolution in Self-Care with iroha's Inner Beauty

In a world where self-care is increasingly recognized as essential, Japanese femcare brand iroha, owned by TENGA Co., is poised to revolutionize the beauty landscape with their latest initiative named 'Inner Beauty'. As they celebrate 14 years since their founding in 2026, iroha aims to redefine the relationship women have with self-pleasure, transforming it from a taboo topic to an everyday beauty practice.

A Comprehensive Approach to Inner Well-Being

The concept of Inner Beauty emphasizes the significance of self-pleasure in enhancing both physical and mental well-being. The initiative encourages women to allocate time for self-care by listening to their internal rhythms and striving for a holistic sense of fulfillment. As modern life becomes increasingly busy, the need for moments of self-reflection and care has become paramount. iroha believes that nurturing oneself from within is a transformative choice for contemporary women, cultivating a healthy lifestyle that celebrates self-love.

Dr. Miharu Song, a notable obstetrician and medical doctor, expands on the numerous positive effects of self-pleasure on overall health. She highlights that engaging in self-pleasure can lead to relaxation, improved self-understanding, and may even foster beauty benefits through hormonal changes in the body. The contractions of pelvic floor muscles that accompany orgasm, according to Dr. Song, play a role in shaping a more elegant waistline. Despite these benefits, many individuals still feel shame or resistance surrounding self-pleasure. Thus, Dr. Song advocates for a positive mindset towards this form of self-care, emphasizing the importance of accepting and nurturing one's own body and mind.

For more insights, refer to Dr. Song's content on「iro iro iroha」 that discusses the beauty-related mechanisms of self-pleasure from a medical perspective.

Introducing This Promising Philosophy at Beauty World Japan 2026

To formally introduce this concept to the beauty industry, iroha will present at Beauty World Japan 2026, one of the largest beauty trade shows in Japan, held from May 18. This platform will allow iroha to showcase their unique perspective on how self-care rooted in inner fulfillment can redefine beauty practices in salons and the broader beauty industry.

Presentation Details

• - Date and Time: May 18, 2026, from 13:40 to 14:30
• - Title: 'Explaining the Beauty Effects of Self-Pleasure through Medical Perspectives – A Strategy for Differentiating Salons'
• - Speakers: Dr. Miharu Song, iroha Sales Manager Aiko Matsumoto, and PR Manager Misa Matsushita

Booth Information:

• - Location: Tokyo Big Sight, West Hall, Booth: F003

This event is intended for professionals and emerging entrepreneurs within the beauty industry, and pre-registration for attendance is required.

About iroha

Established in 2013, iroha was rooted in the mission of enabling women to embrace their individuality and comfort through pleasurable experiences. Initially launched as a pleasure item brand, it has expanded into the realms of intimate care with iroha INTIMATE CARE and sexual health with iroha Healthcare, representing a comprehensive approach to femcare. Now unified under one umbrella, iroha supports women through various life stages and bodily changes, embodying a dedicated commitment to their well-being.

Join the movement toward embracing Inner Beauty and explore how it can transform your self-care ritual into a celebration of health and confidence.