#Japan #Shibuya #Preventive Medicine #BeSpura #YOBO Expo

BeSpura Triumphs at the YOBO Expo 2025

In the spotlight of the healthcare sector, BeSpura Co., Ltd., located in Shibuya, Tokyo, has achieved remarkable recognition by securing the Best Award at the Healthcare Pitch during the prestigious "YOBO Expo 2025 and the First Japan Preventive Medical Conference." This pivotal event took place on November 23-24, 2025, at the Kitakyushu International Conference Center.

The conference emerges as one of Japan's largest platforms for preventive medicine, featuring hands-on content aimed at general participants and a gathering of medical professionals. The spotlight of innovation was on the latest findings and initiatives within healthcare, where BeSpura’s efforts stood out impressively among many.

Key Figures and Evaluation

Among the esteemed judges were notable figures in the healthcare industry, including prominent entrepreneur Takafumi Horie and esteemed experts like Hiroaki Kato, executive director at Digital Hollywood University. Other distinguished judges included Yoshinobu Inoue, an executive director at GENOVA, and Takuya Kishi, a professor at the International University of Medical Welfare.

Among a pool of innovative companies such as Elup System Co., Rhelixa Co., and TearExo, BeSpura shone through, ultimately capturing the coveted Best Award.

The Winning Proposal

BeSpura's award-winning proposal showcased its core business, a "wellness platform" that combines a brain-enhancing app with a health points service. This initiative is tied closely to the company's mission of advancing health management for mid-to-older age individuals, echoing the need for preventive measures against cognitive decline.

Presentation Highlights

• - Evidence-Based Application Development: BeSpura presented the scientific evidence backing its app's development and benefits.
• - Collaboration with Local Governments: The company highlighted successful partnerships with municipalities and shared impactful case studies.
• - Economic Synergy: The wellness platform aims not only at health improvement but also at stimulating local economies through a holistic approach to well-being.

A Vision for the Future

BeSpura's CEO, Yosuke Toyama, expressed deep gratitude for receiving this prestigious award. “It is a tremendous honor to be recognized at the YOBO Expo and Japan Preventive Medical Conference. We are committed to reducing the incidence of dementia,” he stated. He further emphasized that the company is devoted to promoting a new model of preventive medicine that engages entire communities, driven by scientifically-backed behavioral changes.

The award serves as motivation for BeSpura to continue collaborating with local governments, community groups, and enterprises to foster a healthier society across Japan.

Event Details

• - Event Name: YOBO Expo 2025 / First Japan Preventive Medical Conference
• - Date: November 23 (Sun) - 24 (Mon, public holiday), 2025
• - Venue: Kitakyushu International Conference Center
• - Organizer: Japan Association for the Dissemination of Preventive Medicine
• - Co-organizer: Kitakyushu City
• - Supported by: Kitakyushu Chamber of Commerce
• - Partnered with: CROSS FM and Chums Co., Ltd.

About BeSpura Co., Ltd.

BeSpura is at the forefront of digital healthcare solutions, focusing primarily on dementia prevention and health maintenance for middle-aged and older adults. Its main service, which integrates a brain-friendly app with a health points system, is currently adopted by over 25 municipalities across Japan. By leveraging multifaceted health data involving physical activity, brain training, nutrition, and vital signs, BeSpura asserts its role in encouraging behavioral changes. The company builds a wellness platform in collaboration with local governments, enterprises, and healthcare institutions to create a sustainable, health-focused economic ecosystem.

For further inquiries, please contact:
BeSpura Co., Ltd.
E-mail: [email protected]