#Cyprus #Limassol #Praxis Tech #AI Smart Routing #Payment Success

Praxis Tech Unveils AI Smart Routing: Revolutionizing Payment Processing

In the fast-evolving world of payment processing, Praxis Tech, a leading payment orchestration company, has made headlines with its latest innovation: AI Smart Routing. Announced on July 24, 2025, this state-of-the-art feature is designed to significantly enhance the success rates of payment transactions for merchants. This tool utilizes artificial intelligence to analyze transaction data, providing merchants with personalized recommendations for routing payments more effectively.

Understanding AI Smart Routing

AI Smart Routing works by scrutinizing payment patterns and transaction success rates across various Payment Service Providers (PSPs). The system identifies which PSPs have historically approved a higher percentage of transactions for specific merchants. Instead of following a rigid sequence where payments are sent to multiple providers in a standard order, AI Smart Routing dynamically optimizes the order, directing transactions first to the provider most likely to approve based on real-time data.

Guy Karsenti, the Chief Technology Officer and Managing Partner at Praxis Tech, emphasizes that “AI Smart Routing showcases our commitment to delivering innovative technologies that empower merchants to achieve better payment outcomes.” With this tool, merchants can expect a higher rate of initial approvals, enhancing their overall financial efficiency.

How It Works

Typically, when a payment fails to process through the first provider, it is redirected through a pre-determined list of options. This traditional approach can lead to delays and additional costs, as each provider often charges separate fees for transaction processing. AI Smart Routing, however, changes the game. By analyzing live transaction data, it offers actionable insights to merchants, enabling them to tweak their routing rules based on performance metrics.

The outcome? Reduced operational costs, as payments do not need to bounce from provider to provider unnecessarily. Merchants can see measurable improvements in their approval rates due to optimized routing strategies tailored to their unique circumstances.

Enhancing Merchant Experience

What does this mean for merchants? A smoother, more efficient payment process. With AI Smart Routing, businesses can also enjoy enhanced oversight with new analytical tools, allowing them to track the performance of their transactions and make data-driven decisions on their payment strategies.

This innovative approach not only facilitates higher success rates but also encourages a proactive relationship between merchants and their payment service providers. These enhancements streamline workflows, minimize transaction failures, and ultimately lead to improved customer satisfaction as transactions are processed successfully on the first attempt.

Is This the Future of Payments?

The introduction of AI Smart Routing is part of Praxis Tech’s ongoing strategy to integrate advanced artificial intelligence solutions across its product offerings. By continually enhancing their technology, they are setting a new standard in the payment processing industry. The goal? To ensure that merchants are equipped with the best tools to navigate the complexities of payment approvals in today’s ever-changing market landscape.

Praxis Tech's dedication to innovation is further highlighted by their comprehensive platform that optimizes payment infrastructure for global merchants. Their capabilities include supporting over 600 pre-integrated PSPs, multiple currencies, and fraud management solutions that include PCI DSS Tokenization, ensuring that merchants can conduct their businesses securely and efficiently.

Conclusion

As the financial landscape continues to evolve, tools like AI Smart Routing will play a pivotal role in shaping how merchants approach payment processing. With the potential for increased transaction success rates, reduced costs, and enhanced analytical capabilities, it’s clear that Praxis Tech is not just keeping up with industry trends, but rather leading the charge toward a revolution in payment processing. For merchants worldwide, this could mean the difference between a successful transaction and a frustrating failure.

In a world where efficiency is vital, AI Smart Routing exemplifies how technology can streamline processes and empower businesses to optimize their operations, paving the way for growth and innovation in the payment industry.