TNL Mediagene Unveils English Edition of Pan-Asian Retail Media Network Trends White Paper, Expanding Global Influence
In a significant move to bolster its global presence, TNL Mediagene, a prominent digital media and marketing technology company listed on NASDAQ under the ticker TNMG, recently launched the English edition of its ‘2025 Pan-Asian Retail Media Network (RMN) Trends White Paper’. This initiative marks a pivotal expansion in its mission to provide valuable insights into the rapidly evolving digital advertising landscape, especially within Asian markets.
The newly released white paper follows the previous versions published in Chinese and Japanese, striving to reach a wider international audience interested in understanding trends in retail media networks. Retail Media Networks are poised to become the next major wave in the digital advertising sector, similar to the transformative impacts made by giants like Google and Meta in their respective fields. TNL Mediagene’s initiative intends to position itself as a leader in media, technology, and digital marketing intelligence.
This comprehensive resource has been crafted collaboratively by TNL's influential brands namely INSIDE, Digiday Japan, and Ad2. Each of these platforms offers unique insights into distinct areas of the Asian RMN landscape:
1. INSIDE: Delivers thorough analysis on Taiwan's digital marketing trends and the evolving retail media ecosystem, allowing stakeholders to navigate this dynamic sector effectively.
2. Digiday Japan: Shares expertise regarding Japan's RMN landscape, covering elements such as Digital Out-of-Home (DOOH) advertising along with emerging trends that are reshaping market strategies.
3. Ad2: Known for its pioneering effort in digital advertising, offers practical case studies that demonstrate the effectiveness of RMNs targeted at high-value audiences.
The untapped potential in Asia’s RMN sector is illustrated by projections from eMarketer, which predicts global RMN advertising spending will reach an impressive $140 billion by 2024. Specifically, Taiwan's retail media market is anticipated to amount to NT$70 billion in 2023, underscoring the immense growth opportunities available in the region.
Through this white paper, TNL Mediagene aims not just to disseminate knowledge, but to empower businesses looking to thrive within this burgeoning industry. Distributors, marketers, and stakeholders can glean actionable insights necessary to leverage the shifts occurring in retail media networks effectively.
Currently available in English, Chinese, and Japanese, the ‘2025 Pan-Asian RMN Trends White Paper’ seeks to provide a strategic advantage to those keen on capitalizing on upcoming trends in digital advertising. This resource serves as a crucial overview for businesses of all sizes aiming to enhance their advertising strategies and market approaches in the competitive Asian landscape.
As TNL Mediagene continues to expand, its commitment to providing quality resources and insights underlines the company’s objective of not only enhancing its market presence but also contributing to the overall knowledge base of digital advertising trends in Asia. The future of advertising is evolving rapidly, and companies equipped with the right knowledge will be better poised to succeed in this changing environment. The white paper can be accessed/downloaded directly from TNL Mediagene’s platforms, ensuring that interested parties have easy access to vital market intelligence in this critical industry segment.
TNL Mediagene emerged from the merger of The News Lens Co. from Taiwan and Mediagene Inc. from Japan in May 2023. This strategic collaboration aims to enhance media offerings across various subjects, boosting engagement with youth demographics through quality content. With about 550 employees spread across offices in Japan, Taiwan, and Hong Kong, TNL Mediagene is dedicated to maintaining its political neutrality while striving for excellence in digital media and marketing technology.
The newly released white paper follows the previous versions published in Chinese and Japanese, striving to reach a wider international audience interested in understanding trends in retail media networks. Retail Media Networks are poised to become the next major wave in the digital advertising sector, similar to the transformative impacts made by giants like Google and Meta in their respective fields. TNL Mediagene’s initiative intends to position itself as a leader in media, technology, and digital marketing intelligence.
This comprehensive resource has been crafted collaboratively by TNL's influential brands namely INSIDE, Digiday Japan, and Ad2. Each of these platforms offers unique insights into distinct areas of the Asian RMN landscape:
1. INSIDE: Delivers thorough analysis on Taiwan's digital marketing trends and the evolving retail media ecosystem, allowing stakeholders to navigate this dynamic sector effectively.
2. Digiday Japan: Shares expertise regarding Japan's RMN landscape, covering elements such as Digital Out-of-Home (DOOH) advertising along with emerging trends that are reshaping market strategies.
3. Ad2: Known for its pioneering effort in digital advertising, offers practical case studies that demonstrate the effectiveness of RMNs targeted at high-value audiences.
The untapped potential in Asia’s RMN sector is illustrated by projections from eMarketer, which predicts global RMN advertising spending will reach an impressive $140 billion by 2024. Specifically, Taiwan's retail media market is anticipated to amount to NT$70 billion in 2023, underscoring the immense growth opportunities available in the region.
Through this white paper, TNL Mediagene aims not just to disseminate knowledge, but to empower businesses looking to thrive within this burgeoning industry. Distributors, marketers, and stakeholders can glean actionable insights necessary to leverage the shifts occurring in retail media networks effectively.
Currently available in English, Chinese, and Japanese, the ‘2025 Pan-Asian RMN Trends White Paper’ seeks to provide a strategic advantage to those keen on capitalizing on upcoming trends in digital advertising. This resource serves as a crucial overview for businesses of all sizes aiming to enhance their advertising strategies and market approaches in the competitive Asian landscape.
As TNL Mediagene continues to expand, its commitment to providing quality resources and insights underlines the company’s objective of not only enhancing its market presence but also contributing to the overall knowledge base of digital advertising trends in Asia. The future of advertising is evolving rapidly, and companies equipped with the right knowledge will be better poised to succeed in this changing environment. The white paper can be accessed/downloaded directly from TNL Mediagene’s platforms, ensuring that interested parties have easy access to vital market intelligence in this critical industry segment.
TNL Mediagene emerged from the merger of The News Lens Co. from Taiwan and Mediagene Inc. from Japan in May 2023. This strategic collaboration aims to enhance media offerings across various subjects, boosting engagement with youth demographics through quality content. With about 550 employees spread across offices in Japan, Taiwan, and Hong Kong, TNL Mediagene is dedicated to maintaining its political neutrality while striving for excellence in digital media and marketing technology.
Topics Entertainment & Media）
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