#China #Beijing #Global South #Fenjiu #Baijiu

Fenjiu Group's Role in the Global South

Fenjiu Group, a prominent Chinese Baijiu manufacturer, has expressed its dedication to fostering communication and collaboration between countries in the Global South. During the recent Global South Financiers Forum 2026, Wu Yuefei, the company's Deputy Chairman and General Manager, highlighted Fenjiu's commitment to being a bridge for friendship and cooperation among developing nations.

Embracing Innovation

As a distinguished name in the Chinese spirits industry, Fenjiu does not only reflect the heritage of Shanxi merchants but is also at the forefront of modern business management practices. Wu emphasized that the continued evolution of the liquor sector relies on the innovative application of financial tools. Hence, Fenjiu is committed to revitalizing its operations by integrating green agriculture and digital transformation into its business model.

Wu stated that the spirit behind the company's 1,500-year history provides Fenjiu with confidence to navigate through economic fluctuations. He mentioned that the company is focused on "patient capital," guiding investments that build foundational industries, promote brand care, and drive technological innovations—all with a long-term perspective. This approach is designed to ensure stability and progress despite cyclical economic changes.

Collaborative Efforts for a Greener Future

A vital aspect of Fenjiu's strategy is the concept of