Lightspeed and Klaviyo Enhance Merchant Capabilities Through Seamless Integration for Marketing Automation

Integration Revolutionizes Merchant Marketing

Lightspeed Commerce Inc., recognized as a leading unified omnichannel platform, announced a strategic partnership with Klaviyo, a prominent player in customer relationship management (CRM). This collaboration, revealed on June 30, 2026, aims to elevate the marketing automation landscape for merchants operating across various sectors, including retail, golf, and hospitality.

With the objective of enhancing customer relationships and increasing lifetime value, this integration offers merchants streamlined access to real-time automated email, SMS, and omnichannel marketing features through Lightspeed Retail. In an ever-evolving digital environment, this launch is timely, as it allows businesses to harness data-driven insights without the cumbersome need for fragmented tools or manual data handling.

Seamless Data Synchronization

By linking Klaviyo with Lightspeed Retail, merchants gain the advantage of automatic synchronization of critical data elements, including customer profiles, sales history, product information, and even promotional coupons. This seamless connection empowers businesses to execute various automated marketing campaigns, such as welcome series, post-purchase engagements, and re-engagement strategies. These initiatives are guided by data collected from both online and in-store interactions, ensuring that each communication is personalized and effective.

John Shapiro, Lightspeed's Chief Product Officer, emphasized the significance of this partnership, stating, "With this partnership, merchants can stop juggling multiple tools and start focusing on growth." The intrinsic value of this integration lies in its ability to provide marketing automation that not only utilizes the merchants’ own sales data but also allows them to create meaningful customer experiences that encourage repeat business.

Klaviyo's Chief Partner Officer, Eddie O'Brien, expressed a similar sentiment. He mentioned that the integration enables Lightspeed merchants to translate insights into actionable strategies, thereby enhancing customer reach and fostering business confidence. The integration marks a significant step towards recognizing the role of data as a cornerstone for creating impactful customer experiences.

Targeted Solutions for Retailers

The collaboration is particularly beneficial for retailers that rely on high-repeat-value transactions, notably those in sectors like apparel, footwear, and beauty. For these businesses, personalized outreach and customer retention strategies are vital for sustained growth. As Lightspeed merchants tap into this sophisticated marketing automation framework, they can anticipate witnessed improvements in customer engagement and sales performance.

As of now, this powerful integration is fully available for Lightspeed merchants, allowing them to leverage cutting-edge marketing tools that fit seamlessly into their existing systems. The users can look forward to an unprecedented level of operational efficiency, allowing them to focus on their core competencies while the technology manages customer engagement processes.

About Lightspeed Commerce Inc.

Founded in 2005 and headquartered in Montréal, Canada, Lightspeed has established itself as a pivotal partner for ambitious entrepreneurs in the retail, golf, and hospitality domains, serving customers in over 100 countries. The company's robust platform integrates components like point of sale, ecommerce, embedded payments, and inventory management, allowing businesses to operate smoothly across different market channels.

Lightspeed is committed to delivering exceptional customer experiences through its innovative solutions, expert support, and comprehensive insights tailored to meet the dynamic needs of modern businesses. The company is dual-listed on the New York Stock Exchange and the Toronto Stock Exchange under the ticker symbols NYSE LSPD and TSX LSPD respectively.

As Lightspeed continues to evolve, the integration with Klaviyo marks an exciting chapter in its mission to empower merchants with the tools they need to thrive in a competitive market.