#Japan #Fukuoka #pelvic floor #MYTREX #AQUA QUTTO

MYTREX Unveils New Campaign for AQUA QUTTO

In a move aimed at supporting women's health, MYTREX, a wellness device brand from Fukuoka, Japan, has launched a new television advertisement for its pelvic floor muscle training device, the AQUA QUTTO. The campaign will run from December 4 to December 23, 2025, across Hokkaido and Shizuoka. This initiative is part of MYTREX's commitment to raise awareness about often unspoken issues related to toilet troubles that many women face but seldom discuss.

Campaign Concept

The advertisement addresses the significant yet private concerns regarding bladder control and daily anxieties that come with it. MYTREX aims to be a supportive presence through the AQUA QUTTO, providing a solution that encourages women to tackle their pelvic floor muscle issues at their own pace. The narrative of the CM emphasizes understanding and empathy, allowing viewers to connect with the emotions surrounding their struggles while presenting AQUA QUTTO as a proactive choice.

Details of the Advertisement

• - Product: AQUA QUTTO
• - Broadcast Period: December 4 – 23, 2025
• - Broadcast Areas: Hokkaido, Shizuoka
• - Advertisement Titles: "MYTREX AQUA QUTTO - Serious Voices" available in both 15 and 30-second versions.

About AQUA QUTTO

The AQUA QUTTO is specifically designed for women grappling with pelvic floor muscle challenges. Utilizing an innovative EMS (Electrical Muscle Stimulation) technology, it provides a simple way for women to engage in effective training while bathing, by placing the device beneath them. This unique EMS program stimulates deep pelvic floor muscles to enhance strength and promote female care seamlessly in daily routines.

Product Specifications

• - Name: MYTREX AQUA QUTTO
• - Release Date: August 8, 2024
• - Price: ¥22,880 (tax included)
• - Dimensions/Weight: Approximately 296mm x 269mm x 88mm / around 600g
• - Contents: Main unit, AC adapter, user manual (also serves as a warranty)
• - Product URL: MYTREX AQUA QUTTO

About MYTREX

MYTREX is dedicated to creating self-care solutions that blend seamlessly into daily life. Following its motto, "All technology is for experience," it focuses on providing practical and effective consumer wellness products. With ambitious goals, MYTREX aims for continuous innovation that aligns with customer lifestyles. To date, the brand has shipped over 3 million units since its inception and offers a diverse lineup including its powerful REBIVE series and the aesthetic MiRAY line.

Commitment to Quality

MYTREX is committed to developing only products that are both effective and sustainable for prolonged use. By leveraging the expertise gained from years of working as a medical device manufacturer, MYTREX seeks to provide customers with surprising and delightful self-care experiences that truly resonate.

Online Presence

• - Official Online Shop: MYTREX
• - E-commerce Stores:

- Rakuten Store
- Yahoo Store
- Amazon Store

• - Social Media: Stay connected with MYTREX through platforms like Instagram, Twitter, YouTube, and TikTok for updates and insights on wellness technologies.

Company Overview

• - Company Name: Sōtsū Medical Co., Ltd.
• - CEO: Akihira Suetake
• - Established: September 2017
• - Headquarters: Fukuoka, Japan
• - Business Focus: Design, manufacture, and sales of EMS exercise devices and beauty equipment
• - Website: Sōtsū Medical