#France #Activate Gaming #Hadrena #Val d'Europe

Activate Opens First Location in France at Val d'Europe

Date: October 3, 2025
Activate, recognized as the world's pioneer in active gaming, is thrilled to announce the grand opening of its inaugural location in France, strategically located at Val d'Europe. This landmark event not only marks an expansion of the brand but also highlights a fruitful collaboration with Hadrena, a leading player in the leisure entertainment industry across the U.S. and Europe.

Situated within the renowned Imagi Park leisure complex, the new 1,000 square meter facility boasts 12 immersive game rooms replete with over 500 exciting levels, including thrilling options like Mega Grid, Mega Laser, Strike, and Hide. Each game is designed for groups of 2 to 5 players and delivers a unique 60-minute experience where agility, strategy, and teamwork are seamlessly integrated to create an unparalleled interactive entertainment environment, unlike anything available in France.

Adam Schmidt, Co-Founder and CEO of Activate, expressed enthusiasm about this launch, stating, "Bringing Activate to France is an incredible step in our mission to redefine entertainment worldwide. We are thrilled to partner with Hadrena, who shares our vision of blending technology, fitness, and fun into one immersive experience. This opening represents just the beginning of an ambitious rollout across France and beyond."

Founded in Canada in 2019, Activate has quickly risen in the ranks with its innovative approach to live-action gaming that incorporates RFID technology and cutting-edge design. This system monitors each player's progress over time, allowing them to advance, achieve new milestones, earn rewards, and return for endless replayability. The company's concept has found fervent acceptance, amassing millions of followers on social media and expanding to more than 55 locations across five countries.

By aligning with Hadrena, Activate is set to enhance its footprint across Europe, with plans underway for approximately 30 locations throughout France, Spain, Portugal, and the Benelux region over the next six years. "Hadrena is excited to introduce Activate to France, starting with Val d'Europe," remarked Sarah Lion, CEO of Activate Games France. "This unique concept sits at the intersections of sport, gaming, and entertainment, and we believe it will resonate strongly with families, friends, and corporations seeking unforgettable experiences."

Residents can now make reservations online, with sessions available Tuesday through Sunday. To find out more, visit playactivate.com or follow @activategames on Instagram and TikTok for updates.

About Activate

Activate is the world's first active gaming experience where Players #EnterTheGame. It presents a splendid mixture of physical activity and gaming that promotes a healthier lifestyle. Each Activate location features engaging and interactive rooms where players can collaborate or compete while tracking their achievements. With its global headquarters stationed in Winnipeg, Canada, Activate has established over 55 locations across countries including Canada, the U.S., the UK, the UAE, and now France.

To be a part of the active gaming movement, visit Activate’s website and connect with them on social media:

• - Facebook: @activategames
• - Instagram: @activategames
• - TikTok: @activategames
• - LinkedIn: @activategames

About Hadrena

Hadrena stands as a pioneer in the location-based entertainment sector in both the U.S. and Europe, currently managing 130 entertainment venues with ambitious plans to reach 1,000 by 2032. Their portfolio includes a range of action games, virtual reality experiences, family entertainment centers, and playgrounds for kids. For more details, visit Hadrena online and follow them on LinkedIn: @Hadrena.