#USA #Fintech #Louisville #Churchill Downs #Everi

Everi Partners with Churchill Downs for Financial Revolution

Everi Holdings Inc., a subsidiary of International Game Technology (IGT), has embarked on a revolutionary journey by entering into a comprehensive seven-year agreement with Churchill Downs Incorporated (CDI). This partnership is set to leverage Everi’s extensive range of financial technology services, particularly their CashClub® services, across Churchill Downs’ various live and historical racing venues and regional gaming properties.

Expanding Financial Technology Offerings

Under the terms of the agreement, CDI will implement a broad spectrum of Everi's cutting-edge FinTech products. These will include vital functionalities such as ATM and debit services, credit checks, and the integration of Everi's advanced anti-money laundering (AML) technology. The aim is to enhance operational compliance with Title 31, thereby ensuring a robust framework for managing financial activities within the gaming industry. Bill Mudd, the President and COO of CDI, emphasized the transformative potential of this partnership for their clientele. He stated, "In addition to advancing our financial technology capabilities, the partnership enhances Title 31 compliance and strengthens our operational excellence."

Seamlessly Enhancing Customer Experiences

Darren Simmons, the CEO of IGT FinTech, echoed this sentiment by highlighting the alignment of both organizations' philosophies. He remarked, “Churchill Downs embodies a rich history in gaming, sports, and entertainment. We are excited to contribute to their mission by enhancing customer journeys and gaming services through our robust FinTech solutions.” This collaboration promises not only to diversify the range of financial transactions available but also to streamline processes, maximizing operational efficiency on the gaming floor.

Building on Existing Relationships

This agreement marks a significant expansion of the pre-existing relationship between IGT, Everi, and CDI. Notably, Everi's BeOn™ Venue Platform already powers the Churchill Downs Racetrack mobile application, enhancing the interactive experience for patrons. Additionally, IGT's offerings in terms of historical horse racing games and associated hardware have further solidified this partnership.

A New Era in Gaming Payments

The collaboration aims to harness Everi's innovative FinTech capabilities combined with IGT’s global infrastructure. This will create a flexible and modular foundation that allows for intelligent data management, stronger compliance measures, and personalized customer engagement at every interaction point. As the gaming landscape rapidly evolves, IGT and Everi are redefining how payments, loyalty programs, and compliance systems integrate within the realm of connected gaming.

Conclusion

In summary, this seven-year strategic partnership is set to reshape the financial technology services that Churchill Downs offers its customers. By embracing innovative financial solutions, CDI is positioning itself at the forefront of modern gaming, aiming to deliver the high-quality, secure, and seamless experiences that today's patrons demand and expect. As this collaboration progresses, it promises to pave the way for advanced operational capabilities and consumer engagement in the gaming industry.