Blue Cross and Blue Shield of Texas Enhances Health Plans for Open Enrollment in 2025

As the open enrollment period approaches for individual and family health plans in Texas, Blue Cross and Blue Shield of Texas (BCBSTX) reaffirms its dedication to providing quality health insurance options. Starting on November 1, 2025, BCBSTX aims to meet the diverse health needs of its members across the state.

A Commitment to Quality Healthcare

BCBSTX has been a trusted name in Texas healthcare for over 95 years. The company offers a variety of health insurance plans that include a Point of Service (POS) option as well as two Health Maintenance Organization (HMO) plans, designed with coverage reliability in mind.

One of the noteworthy expansions for the upcoming year is an increase in network access for its Affordable Care Act (ACA) Marketplace plans. For 2026, BCBSTX will continue its statewide coverage through its Blue Advantage HMOSM network, which spans all 254 counties in Texas. Additionally, the MyBlue HealthSM HMO plan will be introduced in two new counties—Fort Bend and Montgomery—expanding its service to a total of 18 counties.

New Features for 2026

In response to the evolving healthcare landscape, BCBSTX will also roll out new benefits features for 2026. One of the most anticipated additions is telehealth options, providing members further accessibility to healthcare services.

MDLIVE, a telehealth platform, will now allow asynchronous urgent care consultations, enabling members to seek medical advice without the need for a formal appointment. This innovative service permits users to submit photographs and receive professional feedback swiftly.

Moreover, mental health resources are also being improved. The Mental Health Hub and the Learn to Live program will become available across all Texas Marketplace offerings, reflecting BCBSTX's commitment to holistic member health.

Voices of Experience

"We've been serving Texas communities for more than 95 years," said James Springfield, President of BCBSTX. He emphasizes the personal nature of healthcare and the importance of reliable provider networks for their members. "Members have counted on us for high-quality provider networks and access to care."

As the open enrollment period progresses, individuals and families looking to invest in affordable health insurance will have ample opportunity to evaluate BCBSTX's offerings, which emphasize access and affordability. In addition to providing healthcare products, BCBSTX operates as a customer-owned health insurance provider, underscoring its commitment to the communities it serves.

Marketplace open enrollment runs until January 15, 2026, encouraging potential members to explore the different plan offerings available. To learn more about BCBSTX's individual plans, interested parties can visit MyCardBCBSTX.com or call 888-731-0317. For tailored advice, individuals are encouraged to reach out to independent, authorized agents who can assist with navigating the options available.

About Blue Cross and Blue Shield of Texas

Celebrating its 95th anniversary, Blue Cross and Blue Shield of Texas stands as a cornerstone of health insurance provision in Texas. As the only customer-owned health insurer statewide, it plays a critical role in serving over eight million members by collaborating with more than 168,000 healthcare practitioners and 550 hospitals across all 254 counties. As a division of Health Care Service Corporation, BCBSTX operates under the proven Blue Cross and Blue Shield Association framework, ensuring quality and reliability as a mutual legal reserve company in Texas.

With comprehensive plans and a long-standing history of community engagement, BCBSTX continues to expand its offerings to ensure that all Texans have access to the health services they need and deserve.