#Japan #Shibuya #AgeWellJapan #Senior Market #Age-Well Festival

Behind the Scenes of a Major Senior Event

On June 24, 2025, AgeWellJapan, a company dedicated to enhancing the lives of seniors, will host a free webinar titled "Behind the Scenes of a Major Senior Event: Learning from Successes and Failures." The event will explore how organizations can forge new connections with senior citizens, particularly in the context of real-life interactions.

Background of the Webinar

In today's business landscape, having tangible connections with customers is more crucial than ever. However, many businesses express uncertainty regarding the effectiveness of real events compared to digital marketing initiatives. AgeWellJapan has successfully connected over 10,000 attendees with numerous companies during its 2024 Age-Well Festival, achieving significant results such as increased brand value, valuable user insights from surveys, and even fostering business partnerships.

What to Expect from the Webinar

The webinar will feature a talk by the project manager responsible for running the Age-Well Festival. Attendees can expect detailed discussions about factors that contributed to the event's success. These will include innovative venue designs, booth interaction strategies, and the strategic placement of attentive staff. The key insights shared will elucidate both the charm and the replicable elements of real-life events.

Webinar Overview

• - Title: Behind the Scenes of a Major Senior Event: Learning from Successes and Failures
• - Date: June 24, 2025, from 6:00 PM - 7:00 PM (JST)
• - Format: Online via Zoom
• - Cost: Free (Pre-registration required)

Target Audience

This webinar is perfect for:

• - Marketing, new business development, product planning, and CSR professionals interested in the senior market.
• - Individuals looking to measure the quantitative and qualitative outcomes of real events.
• - Those who feel limited by online-only strategies in building customer relationships.

Speakers

• - Kazuki Toda - COO of AgeWellJapan (Facilitator)
• - Rika Yamauchi - Project Manager of Age-Well Conference & Festival at AgeWellJapan

Webinar Content

The webinar will cover the following topics:
1. Comprehensive design and results of the 2024 Age-Well Festival
2. Structured breakdown of the behind-the-scenes successes of real events
- Creative venue designs that foster communal vibes
- Strategic ease of movement through stamp rally elements
- Engagement enhancements through attentive and dialogue-focused staff
- Thoughtfully designed experiential giveaways that align with the event theme
3. Discussion on the "visualization of event outcomes" and the "replicability" of real-life events.

Registration Details

To participate, please sign up via the following link: Registration Link. Please note that registration will close once capacity is reached.

About AgeWellJapan

AgeWellJapan is committed to making life more fulfilling for seniors, promoting the vision of becoming the companion for a well-lived life for the elderly. They operate the companion service "Motto Mate," a multi-generational community space "Mottoba!", and the Age-Well Design Lab. They also leverage data from their senior members and insights from the lab to offer human resource development and alliance services for companies and municipalities. AgeWellJapan has been recognized among the "100 Companies Creating Future Markets" by Nikkei Cross Trend and was listed in Forbes Japan's "2025 Next-Generation Impact Startups."
For more information, visit their official site at AgeWellJapan.

Contact Information:
For inquiries regarding this press release, please contact AgeWellJapan’s Alliance Department at: [email protected]