#United States #AI Innovation #Leadership Team #Herndon, Virginia #FranConnect

FranConnect Enhances Leadership Structure for AI Growth

FranConnect, a frontrunner in the sector of AI-driven sales, operations, and marketing solutions tailored for franchise and multi-location businesses, has recently taken exciting steps to fortify its executive team. This strategic shift aims to accelerate innovation in artificial intelligence and optimize operational efficiency, all while staying aligned with the evolving needs of the franchise industry.

New Appointments

On November 3rd, 2025, FranConnect publicized the significant appointment of Charlie Zhang as the Chief Financial Officer and Chief Operating Officer, along with Mark Calvillo stepping in as the new Chief Product Officer. Notably, Jaffrey Ali has been promoted to the newly formed role of Chief AI Officer, underlining the company's commitment to advancing AI initiatives in the marketplace. This executive reshuffle comes at a crucial juncture where the franchise segment is rapidly embracing data-driven strategies and automated solutions.

Gabby Wong, the CEO of FranConnect, emphasized the urgency of evolution in leadership, "We recognize that our customers demand smarter, quicker, and more scalable solutions. The changes in our leadership team mirror the ongoing changes in the market. We believe that leaders must grow alongside the ever-evolving marketplace. Jaffrey, Mark, and Charlie possess the insight needed to support our customers in this new landscape."

AI-Powered Innovations

One of the highlights of these changes is Jaffrey Ali's transition to Chief AI Officer. He has made significant contributions to FranConnect’s innovation strategy and has played a pivotal role in developing essential AI tools like Frannie AI™, which includes specialized agents for critical functions such as data analysis, sales support, and franchise management. His leadership is expected to drive further advancements that empower franchise brands to optimize operations and leverage new growth avenues.

Product Development Leadership

Mark Calvillo, now positioned as Chief Product Officer, brings over 25 years of experience from the franchising and restaurant domains. Prior to joining FranConnect, he played an instrumental role in managing product growth strategies at Restaurant365. In his new capacity, he will spearhead product innovation and commercialization strategies globally, ensuring FranConnect's offerings remain competitive and effective.

Financial and Operational Guidance

Charlie Zhang's extensive background in finance and investment positions him well to oversee FranConnect's global financial strategies. Before entering FranConnect, he led significant financial growth at ION Analytics. His experience will be vital in steering the company toward fulfilling its tremendous market potential.

A Vision for the Future

In combination with the recent onboarding of Adam Walton as Chief Customer Officer, FranConnect is effectively merging expertise across AI, product management, and customer experience to drive innovation. The company’s strategy outlines an ambitious goal to serve 2,000 brands globally while continuously investing in transformations across all business areas.

"As we continue our pursuit of serving 2,000 brands worldwide, FranConnect is committed to fostering innovation and transformation within our organization," Wong stated. "The landscape for technology companies is ever-changing, and we aim to stay at the forefront to fulfill our customers’ needs and lead industry advancements. Transformation is embedded in our DNA."

About FranConnect

Operating for over 25 years, FranConnect has established itself as the preeminent supplier of enterprise software designed for franchises and multi-location businesses. Its AI-enabled platform supports more than 1,500 brands and one million locations across various spheres, including hospitality and fitness. FranConnect, supported by Serent Capital, operates globally with headquarters in Herndon, Virginia, and additional offices in Australia, India, Colombia, and Canada.

For further details regarding FranConnect’s innovative solutions and leadership enhancements, visit FranConnect's website.