#USA #Memphis #activewear #Varsity Spirit #VARSITY Collection

Varsity Spirit Launches Exciting New Activewear Line: VARSITY

For more than five decades, Varsity Spirit, a prominent part of Varsity Brands, has been a cornerstone in cheerleading, dance teams, and band apparel. Recently, they announced the launch of a new activewear collection called VARSITY, designed to blend performance with style for both current and former athletes. This new line seeks to embody the spirit of athletes who strive for excellence in every endeavor, inside and outside the arena.

A Design Inspired by Athletes

Karey Masso, the Vice President of Lifestyle Product Development at Varsity Spirit, shared insights about the inspiration behind the VARSITY collection, stating, “VARSITY was created for the forever athlete—those who strive to be at the top of their game in everything they do.” The designs are focused on encapsulating the motivation and spirit that cheerleaders and dancers exemplify. Through collaboration with current and former athletes during the design process, Varsity Spirit aimed to ensure that the product reflects this essential VARSITY mindset.

Features of the VARSITY Collection

The VARSITY collection offers an array of designs utilizing premium, breathable fabrics that wick away moisture, feature four-way stretch for maximum mobility, and maintain their durability through rigorous workouts and repeated washes. The collection promises a mix of functional and stylish activewear through:

• - Seamless Stitching: Reducing friction during intense physical activities.
• - Compression Zones: Enhancing performance and recovery.
• - Soft Fabrics: Enhancing comfort for everyday wear.
• - Secure Pockets: Practical for storing essentials during workouts.

These features position VARSITY as a versatile choice for all types of physical activities, making it suitable for both exercise and leisure moments.

Celebrating a Legacy

Bill Seely, the President of Varsity Spirit, emphasized that this new line is about more than just clothing. “VARSITY is a celebration of the relentless drive and athleticism of cheerleaders and dancers, both past and present.” By extending their legacy of quality uniforms into everyday activewear, Varsity Spirit aims to inspire confidence and a pursuit of excellence in athletes every day.

Available Sizes and Launch Details

Mindful of inclusivity, the VARSITY collection comes in a diverse size range from XXS to XXL, ensuring that athletes of every shape and size can enjoy the new line. The collection officially launched on January 13 and is available for purchase at shop.varsity.com and select Varsity Spirit events.

About Varsity Spirit

Based in Memphis, Varsity Spirit is a leader in the transformation of cheerleading into an organized, high-energy sport. Varsity Spirit is dedicated to inspiring athletes through premium products, educational programs, and competitive events, reaching over one million athletes every year. As part of Varsity Brands, which includes BSN SPORTS, Varsity Spirit plays a crucial role in supporting schools and athletic programs across the country.

For more details about Varsity Spirit and their offerings, you can visit varsity.com or varsitybrands.com.