Bracco's Vision for Radiology at RSNA 2025: Innovation Meets Sustainability

Bracco Shapes the Future of Radiology at RSNA 2025

Bracco Diagnostics Inc., a prominent player in the diagnostic imaging industry, is set to unveil an exciting vision for radiology at the Radiological Society of North America (RSNA) 2025 Annual Meeting, scheduled from November 30 to December 4 in Chicago, Illinois. Bracco, rooted in innovation, education, sustainability, and trust, will showcase its latest advances across various imaging modalities, emphasizing its commitment to enhancing patient care while being environmentally responsible.

This year’s theme at the RSNA - "Our journey to the future continues today, together, for a sustainable tomorrow" - aptly reflects Bracco's dedication to partnering with the radiology community to innovate solutions that protect the planet.

A Focus on Education and Progress

For over 20 years, Bracco has prioritized education as a fundamental aspect of advancements in radiology. In 2024 alone, the company's educational initiatives reached over 100,000 healthcare professionals globally, supported by more than 80 accredited programs and substantial investments in medical education totaling over $1.4 million.

At the event, the company will launch a unique booth activity titled "Exploring the Future of MRI Innovation." This engaging and immersive experience will guide radiologists, technologists, and administrators through the complete MRI journey, from the waiting room to focusing on sustainability. Participants will face real-world scenarios through peer-reviewed insights and knowledge checks, fostering an interactive learning environment. Furthermore, Bracco plans to donate to independent organizations dedicated to radiology education and sustainability based on participant input — a step reflecting their commitment to corporate social responsibility.

According to Noelle Heber, Executive Director of Radiology Platform at Bracco Americas, "At RSNA 2025, we're not just showcasing our vision; we're inviting the radiology community to step into it."

Advancing Imaging Technologies

Bracco will also spotlight the increasing role of Contrast-Enhanced Ultrasound (CEUS), which provides real-time diagnostic insights while eliminating ionizing radiation risks. To showcase CEUS effectively, Bracco will gather prominent experts to discuss emerging evidence, best practices, and technological evolution. Their commitment to education and innovation is further illustrated by advancements at their state-of-the-art facility, Hexagon, which focuses on pioneering microbubble technology and progress in precision imaging.

Bracco will recognize the achievements of residents in the Leaders on the Horizon Residents' Program at RSNA, showcasing the winners chosen for publication in Applied Radiology.

Sustainability at the Core

Bracco's commitment to healthcare innovation is paired with a dedication to reducing environmental impact. Their advanced sustainability measures, including energy-efficient upgrades at manufacturing sites and reverse osmosis implementation, exemplify their responsible approach to iodine stewardship. In 2025, Bracco received a Platinum Medal from EcoVadis, placing them among the top 1% of sustainable companies globally. As a trustee of the United Nations Global Compact, they maintain high standards for ecological and operational excellence.

An exciting event at RSNA 2025 will be the symposium titled "The Power of Sustainable Innovation in MRI Combining AI with Low-Dose GBCA and Rapid-Exchange Contrast Delivery System," scheduled for December 1 in Booth 2387. This session promises insights from leading imaging experts on elevating sustainability practices in MRI procedures.

Bracco will also exhibit its MR portfolio, which includes products designed to reduce waste and minimize gadolinium exposure. Their innovative VUEWAY® solution is a gadolinium-based contrast agent that achieves remarkable results with a reduced dose of gadolinium, addressing medical needs while also mitigating environmental effects.

Additionally, Bracco's Max 3™ injector system exemplifies sustainability in healthcare. This first-of-its-kind unit enhances workflow efficiency while reducing plastic waste generated in medical facilities.

Pioneering AI Integration

The AiMIFY™ Software stands as Bracco’s exclusive solution for AI-driven contrast enhancement in MR imaging in the U.S. This FDA-cleared software improves image quality while ensuring patient safety by providing enhanced contrast without exceeding recommended dosages of gadolinium contrast agents.

Bracco emphasizes that the advancements in technology not only enhance patient care but also lead to a more sustainable future for radiology. Cosimo De Pinto, Executive Vice President of Marketing and Commercial Operations at Bracco Americas, states, "By advancing solutions that reduce environmental impact, we are ensuring that innovation benefits both patients and the planet."

Bracco's booth at RSNA, located at #1911 in the South Hall, Level 3, will be a hub of activity showcasing their commitment and innovations in the imaging sector. Follow the conversation on LinkedIn via #BraccoImaging for real-time updates.

With a clear vision and dedication, Bracco is ready to shape the trajectory of radiology toward a more sustainable and innovative future.