#USA #London #Global Client #Michael Pring #Verve Agency

Verve Expands Global Leadership with Michael Pring

On September 8, 2025, Verve The Live Agency announced the appointment of Michael Pring as its new Global Client & Development Director. This pivotal role has been established to foster the agency's international growth and to enhance collaborations with clients across its expanding footprint in Europe, the United States, and the Asia-Pacific region. Michael Pring, an accomplished figure in the agency landscape, brings over 25 years of experience in driving growth and creating award-winning campaigns for prestigious brands.

A New Era for Verve

Michael Pring's first day at Verve coincides with a period of significant growth and international outreach for the agency. His extensive career includes over a decade at AMV BBDO in London, where he served in senior roles, including Chief Marketing Officer, Deputy Chairman, and Chief Operating Officer. During his tenure at AMV, he played a key role in managing global relationships with brands like Guinness/Diageo and PepsiCo International Beverages. His knack for shaping impactful global campaigns will be instrumental for Verve as it aims to expand its influence and reach.

Ronan Traynor, the Founder and CEO of Verve, expressed his enthusiasm about the new hire, highlighting Pring's impressive track record in client leadership and creative success. “Michael brings an exceptional combination of industry knowledge, relationships, and vision, all of which position him to lead Verve into its next phase of growth,” remarked Traynor.

The Vision Ahead

In his new capacity, Pring will focus on unlocking fresh opportunities for clients while supporting the launch of Verve's latest operations in Singapore. Additionally, he will oversee strategic development in key markets, which aligns with Verve’s mission to leverage live experiences for driving tangible business outcomes.

Pring expressed his admiration for the agency's culture and the solid foundation established by its founder, stating, “I am greatly impressed by the business Ronan has built over the years and the talent within the agency. I am eager to contribute to the exciting journey that lies ahead.” This proactive approach demonstrates Pring's commitment to amplifying Verve's already substantial profile in the experiential marketing landscape.

Reinforcing the Core Values

With multiple accolades to its name, including Best Event Team at the 2025 Campaign Experience Awards and CSR Agency of the Year at The Drum Awards, Verve has established itself as a leading experiential agency and a certified B Corp. The addition of Michael Pring signifies the agency's continued investment in senior talent and its ambition to scale further.

Additionally, Verve's commitment to its core values is expected to deepen under Pring's leadership. He aims to enhance the brand’s core message that live experiences can significantly impact client success. As the agency broadens its horizons, Pring's vision is aligned with Verve's trajectory toward becoming a more formidable player in the global market.

Conclusion

The appointment of Michael Pring at Verve is more than just a strategic hire; it reflects the agency's aspirations for substantial international growth and persistence in creative excellence. This is not only a significant advancement for both Pring and Verve, but it also marks the next chapter in their journey of creating unforgettable live experiences. With Pring at its helm, Verve is poised to unlock new potentials and enrich client partnerships in a rapidly evolving global landscape.