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Arganese Oil-In-Color Treatment Triumphs in LDK Magazine's Awards

In the latest issue of LDK, a prominent magazine known for its candid product evaluations, the Arganese Oil-In-Color Treatment in Dark Brown has made headlines by clinching both the 'Best Buy' award and the number one spot in the color treatment category. Published by Shinyusha Co., this issue, dated April 2025, focuses on home-based gray hair dyeing solutions, featuring first-hand comparisons of various products including hair color treatments and mascaras.

The Arganese hair care brand, under the management of Willmina Corporation and led by CEO Shiona Yukimura, is receiving well-deserved accolades for its innovative approach to tackling common hair concerns related to aging, including graying, dryness, and lack of shine. The product has been celebrated for its ability to effectively address these issues in a single-use treatment that any user can perform at home.

The feature article in LDK compares several gray hair care options, evaluating their finish, color retention, ingredients, and user experience. The Arganese Oil-In-Color Treatment has received high marks across all these parameters, with reviewers praising its impressive moisturizing and repairing ingredients. One satisfied tester remarked, “The range of moisturizing and repairing components astonished me! Even with a short application time, the results were incredibly natural.”

Introducing the Award-Winning Treatment

The Arganese Oil-In-Color Treatment is designed to be effortless, needing only a three-minute processing time and recommended to be used twice a month, perfectly suiting individuals with busy schedules. It provides a comprehensive solution for graying hair, dryness, and dullness, managing to deposit color while nourishing the hair effectively. Users can enjoy vibrant color retention for up to fifteen days, contributing to the product’s popularity. Also, this treatment features a blend of beneficial oils, including argan oil, to combat hair issues commonly faced as one ages.

The beauty formula consists of 89% beneficial ingredients, including purified water, ensuring the hair looks shiny and smooth after use. However, results may vary among individuals. For those keen on learning more, detailed product information is available through the official website.

Celebration of Success with Special Offers

To commemorate this dual accolade, Arganese is launching a special campaign. From April 24 to April 30, 2025, customers can purchase the award-winning Oil-In-Color Treatment at a 20% discount through the Kagayaku Cosmetics official store, reducing the price to 1,830 yen (tax included).

Shoppers can find the limited-time promotional offer on platforms such as Amazon, Rakuten Market, and Yahoo! Shopping.

What is LDK?

LDK is celebrated for its rigorous testing methodology, ensuring unbiased assessments of products crucial for daily living. The magazine prioritizes consumer interests and provides transparency, offering evaluations that are not influenced by advertisements or online reviews. Each edition sees experts in various fields critically assessing a wide array of products and services, delivering valuable insights to readers. Released monthly, LDK has become essential reading for those seeking thoughtful reviews before making purchase decisions.

For more about LDK, visit Shinyusha's official site.

About Willmina Corporation

Founded in 1984 as a division of Nichimen Corporation (now Sojitz Corporation), Willmina has evolved to become a top vendor in cosmetics and personal care, dedicated to providing safe and secure products. Currently, it offers skincare, oral care, and wellness products through online channels and retail stores. The company is also the pioneer of femcare products in Japan with its brand Ibiza Beauty, launched in 2015, and continues to strive towards creating a society where women can live authentically and joyfully.

Shiona Yukimura, CEO of Willmina, brings an impressive background, having previously handled women's products across platforms like Rakuten and led initiatives in wellness and healthcare sectors. She is also recognized for her contributions to supporting female entrepreneurs facing societal challenges through programs like the EY Entrepreneurial Winning Women™ Asia-Pacific.

Company Overview

• - Company Name: Willmina Corporation
• - Headquarters: 4-1 KDX Iidabashi Square 3F, Shin-Okawa-cho, Shinjuku, Tokyo
• - Representative: Shiona Yukimura, CEO
• - Business Focus: Planning and developing cooperative products, wholesale distribution for cooperatives, brand management, OEM services
• - Website: Willmina

Brand Websites

• - Kagayaku Cosmetics: Kagayaku
• - Ibiza Beauty: Ibiza Beauty
• - Otona Hada Kenkyujo: Otona Hada