Nicosuma Reveals September 2025 Used Smartphone Sales and Purchase Rankings

Nicosuma September 2025 Used Smartphone Rankings

Nicosuma, a used smartphone sales and purchasing service run by Belong, has unveiled its rankings for September 2025, detailing sales and purchase figures for various smartphone models. With the launch of the new iPhone 17 series on September 10th, there has been a noticeable impact on the market, especially concerning the iPhone SE series.

Sales Rankings Overview

For the fourth consecutive month, the iPhone SE (3rd generation) 64GB model has claimed the top spot in sales. The announcement of the new iPhone drove a significant increase in transactions, particularly in the iPhone SE models. When comparing the transaction numbers from the week of the iPhone 17 announcement (September 7-13) to the prior week (August 31-September 6), it was noted that the iPhone SE (3rd generation) transactions surged by approximately 2.5 times, with the iPhone SE (2nd generation) seeing a doubling in trades. Notably, through the end of September, the sales transactions for the 64GB model of iPhone SE (3rd generation) compared to the previous week tripled.

Other models, including the iPhone 13 and iPhone 13 mini, also saw improved sales following the announcement, with the iPhone 13 mini (128GB) rising from 14th to 6th place in the rankings.

September 2025 Sales Rankings

1. iPhone SE (3rd generation) (64GB) - Average Price: ¥31,801 (Decrease of ¥8,221)
2. iPhone SE (3rd generation) (128GB) - Average Price: ¥33,106 (Decrease of ¥8,873)
3. iPhone SE (2nd generation) (64GB) - Average Price: ¥20,185 (Decrease of ¥2,427)
4. iPhone 13 (128GB) - Average Price: ¥64,433 (Increase of ¥2,833)
5. iPhone 12 (64GB) - Average Price: ¥38,272 (Decrease of ¥405)
6. iPhone 13 mini (128GB) - Average Price: ¥54,344 (Increase of ¥1,526)
7. iPhone 8 (64GB) - Average Price: ¥14,864 (Decrease of ¥939)
8. iPhone 14 (128GB) - Average Price: ¥82,967 (Increase of ¥4,842)
9. iPhone 12 (128GB) - Average Price: ¥45,668 (Increase of ¥3,187)
10. iPhone 7 (32GB) - Average Price: ¥10,434 (Increase of ¥331)

Purchasing Rankings Insights

Following the new iPhone's announcement, the purchase transactions for the iPhone SE (2nd generation) increased significantly, landing the 64GB and 128GB models in 1st and 2nd place, respectively. The iPhone 8 (64GB) also retained its appeal, with all top three models in both sales and purchasing ranks featuring the classic home button design, signaling a steady demand for this feature.

This suggests a rising trend for users looking to upgrade from the iPhone 8 to either the iPhone SE (2nd generation) or 3rd generation due to their shared home button feature. Nicosuma remains committed to adapting its services to meet customer needs in both sales and purchasing aspects.

September 2025 Purchase Rankings

1. iPhone SE (2nd generation) (64GB)
2. iPhone SE (2nd generation) (128GB)
3. iPhone 8 (64GB)
4. Pixel 6a (128GB)
5. Pixel 7a (128GB)
6. iPhone 13 (128GB)
7. iPhone 11 (64GB)
8. iPhone 12 (128GB)
9. iPhone 12 (64GB)
10. iPhone 11 (128GB)

The rankings reflect the transaction data for the period of September 1-30, 2025, with all prices including tax.

Future Directions for Nicosuma

Nicosuma aims to enhance its services continually to cater to diverse customer requirements. With its motto, "Prefer what fits your lifestyle rather than newly designed", Nicosuma aspires to assist customers in selecting the perfect smartphone for their individual needs.

About Nicosuma

Nicosuma is operated by the Itochu Group's Belong, focusing on providing high-quality used smartphones. With a straightforward estimate process and robust data wipe standards, they ensure even first-time sellers can feel secure using their services. Further helpful information related to smartphone purchases and sales can be found on the Nicosuma blog.

Company Overview

Belong was founded in February 2019, led by President Koichiro Nishimura, and is headquartered in Akasaka, Tokyo. They emphasize honest transactions while providing high-quality devices to all customers.