#Paris #France #3D Scanning #CLX Europe #Covision Media

A New Era in Content Creation with 3D Scanning

On December 18, 2024, in Paris, CLX Europe, a leading player in content creation headquartered in Verona, Italy, announced the upcoming launch of a state-of-the-art studio equipped with revolutionary 3D scanning technology from Covision Media. Scheduled to open in February 2025, this facility promises to redefine the landscape of digital content production, specifically targeting e-commerce brands and retailers looking to create scalable and highly precise digital assets efficiently.

Redefining Content Creation

With over 50 years of experience, CLX Europe has consistently assisted brands, retailers, and agencies in producing, managing, and delivering media content across various digital channels. The new Paris studio will leverage Covision Media's innovative scanning technology, enabling the production of photorealistic digital twins. This advancement is particularly beneficial for luxury fashion brands that need to create a range of digital assets, from 3D models to immersive virtual environments tailored for omnichannel use.

The key features of Covision's scanning technology include:

• - Automated 3D Asset Production: The technology allows for the automated creation of lifelike 3D models, greatly reducing manual labor and post-production efforts.
• - Scalability and Speed: This solution facilitates the rapid production of customized content at scale, giving brands a competitive edge in a fast-paced digital environment.
• - Omnichannel Integration: The generated assets are optimized for various platforms, including e-commerce, social media, and virtual/augmented reality applications, supporting interactive campaigns and virtual try-ons.

A Game-Changer for Luxury Brands

The introduction of this advanced technology is set to be a game-changer for European luxury fashion clients, offering them a way to streamline their production workflows while adhering to high creative standards. From product imagery to experiential marketing, the versatility provided by high-quality 3D scanning opens new pathways for brand storytelling and consumer engagement.

Scott Houchin, CEO of CLX Europe, expressed, "Our investment in a cutting-edge content creation studio in Paris and the implementation of this advanced 3D scanning solution underscores our dedication to this iconic city and its prestigious brands and retailers."

Stefano Ferrari, COO of CLX Europe, added, "This new studio is a significant milestone in our journey to combine precision and creativity. Our continuous endeavor has been to create unique and memorable content. With this 3D scanning technology, we raise the bar for visual content creation."

Franz Tschimben, co-founder and CEO of Covision Media, highlighted, "We are thrilled to collaborate with CLX Europe to bring our AI-rich 3D scanning solutions to Paris. The opportunity to work with CLX's world-class leadership and exceptional 3D production teams inspires us. We are confident that together we will drive 3D innovation for some of the most renowned brands and retailers across Paris, France, and Europe, delivering scalable content creation solutions."

Covision Media’s state-of-the-art scanners utilize a spherical arrangement of 30 cameras, generating lifelike, photorealistic assets by capturing every nuance of texture, color, and lighting. This results in digital twins that can be seamlessly adapted for various applications.

About CLX Europe

CLX Europe, part of eClerx, supports global brands, retailers, and agencies in creating, managing, and delivering digital content across multiple channels. With over five decades of expertise, CLX specializes in leveraging advanced technology to meet the evolving needs of luxury, retail, automotive, and industrial sectors. For more information, visit www.clxeurope.com.

About Covision Media

Covision Media is a leading Italian technology company specializing in 3D scanning for the mass production of lifelike digital twins. Trusted by global brands, including Inditex Group, Adidas, and Meta, Covision is at the forefront of innovating digital content creation. For more details, visit www.covisionmedia.ai.